7 Ways to Tell Your Life Sciences Marketing Is Behind the Times

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7 Ways to Tell Your Life Sciences Marketing Is
Behind the Times
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3 Ways Healthcare Marketers
Do you know where your marketing is? If you
follow a well-defined strategy, perform quarterly
goal assessments, and conduct regular competitive
analyses, chances are your marketing is in good
shape and among the top brands in the life
sciences industry. If, however, youre on a
set-it-and-forget-it marketing schedule or youre
like many brands in the life sciences industry
who are slow to adapt, its time to bring your
marketing efforts into the modern era.
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Here is 7 7 Ways to Tell Your Life Sciences
Marketing Is Behind the Times
1. When advertising, youre only using a handful
of demographic parameters to reach your
audience 2. Youre not taking advantage of
influencers 3. Video is not your highest content
marketing priority 4. Email is not your primary
form of communication 5. Your digital marketing
is not in sync with your offline marketing 6.
Youre not collecting and/or utilizing your
data 7. You keep brushing off the importance of
mobile
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1. When advertising, youre only using a handful
of demographic parameters to reach your audience
Were in the pay-to-play era of digital
marketing. There are a number of other businesses
out there vying for your audiences attention.
Some of them may have a larger budget than you,
but with our help, you have better strategy and
creative. Consumer sentiment seems to be split
on ads. Those who view them negatively see them
as annoying intrusions or creepy ways companies
use your personal data.
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2. Youre not taking advantage of influencers
Youve put in a lot of time, sweat and money
growing your brands following on digital
platforms. Maybe even some tears. Marketing is a
lot of work! So how does it sound to have someone
else create branded content for you, served to a
sizeable online following that closely resembles
your target audience? That is influencer
marketing in a nutshell a trend that rocked
2018. Influencer is the name given to someone
who has a significant following online. Theyre
like internet celebrities. In the life sciences
industry,
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3. Video is not your highest content marketing
priority
Video is the fastest growing format of content by
a significant margin. Over half of consumers
state that they would like to see more video
content from marketers of all sectors. It will
represent 82 of all internet traffic by 2021.
This is a golden opportunity that should be taken
advantage of, especially now in 2018. If you
have experimented with posting video on social
media, you know these post types typically
receive more engagements.
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Our Services
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4. Email is not your primary form of communication
Email marketing may not be a shiny new trend, but
73 of marketers deem its ROI as excellent or
good according to Econsultancys 2017 Email
Marketing Industry Census. While social media is
meant for informal interactions, email is meant
for serious communication. Many people felt
social media would ring the death knell for email
marketing, but this conventional form of
marketing is far from dead. Email marketing is
cost effective,
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5. Your digital marketing is not in sync with
your offline marketing
From paper records to digital files, you may have
been in the industry long enough to see the
convergence of digital and analog. While
marketers see a brands web presence as different
from a physical address, your audiences mind
perceives one continuous brand. While rebranding
or a brand refresh is no easy task, many people
forget the work doesnt just stop online. Do you
have a sense of all the consumer-facing marketing
materials your brand sends out? These are all
part of the customer journey in which a seamless
brand presence must stay consistent.
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6. Youre not collecting and/or utilizing your
data
Hypotheses, testing, tracking and analyzing.
Marketing is a science! In fact, many marketing
departments have a dedicated role for
data-scientists whose job is to specialize in
crunching numbers, tracking, automation, and
machine learning. The challenge is not only
collecting data, its boiling it down into
meaningful conclusions and insights. The more you
know about your audience, the more you can
optimize the customer experience.
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7. You keep brushing off the importance of mobile
Everyone has a smartphone nowadays. A large
portion of your audience is using their
smartphone to interact with your brand online.
While many B2B businesses or traditional
industries have their audiences using desktop
more than mobile, you dont want to miss out on
any potential opportunities. Using simple
tracking methods such as Google Analytics will
show you where your traffic is coming from, and
what happens to those website visitors once they
reach your website. If your mobile visitors are
bouncing, you miss out. Read Full article at
https//blog.quaintise.com/updating-life-sciences-
marketing
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About Quaintise LLC
Quaintise is a Leading branding agency in los
angeles. We take the time to understand your
problems and pain points, and find out whats
working for you and whats not. Our expertise in
medical marketing stems from our intimate
knowledge of the healthcare industry. Quaintise
specializes in healthcare, helping hospitals,
healthcare networks, and specialized medical
practices maximize their marketing investment to
thrive in this new era. As medical marketing
agency experts, we understand the industry
dynamics, including navigating the challenges and
identifying new opportunities.
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Contact Quaintise LLC

• 127 Broadway, Suite 208Santa Monica, Callifornia
  90401
• https//quaintise.com
• Call 310-331-8085
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• https//twitter.com/quaintise_llc