What Is Account Based Marketing? How Is It Different from Inbound Marketing?

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What Is Account Based Marketing?How Is It
Different from Inbound Marketing?

• Account Based Marketing is no longer a buzzword
  that it was thought to be a few years ago. Today,
  Account Based Marketing is a must-have strategy
  for the marketing and sales teams of the B2B
  companies to land high-value accounts and boost
  their revenue.

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What is Account Based Marketing?

• Account Based Marketing is the marketing strategy
  that focuses on targeting personalized marketing
  communication at an account level.
• In simpler terms, Account Based Marketing is a
  strategy that allows your marketers to reach top
  10-20 of your target accounts whose business can
  make a difference to your bottom line. By
  reaching the decision-makers of these target
  organizations through personal marketing
  communication you save a lot of time money
  while driving revenue for your business.
• To help you understand the ins and outs of
  Account Based Marketing, let us tell you how it
  differs from traditional inbound marketing.

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Inbound Marketing vs Account Based Marketing

• Inbound Marketing is a traditional marketing that
  relies on valuable content through channels like
  search engines, social media, and blogs to
  attract customers. Inbound marketing focuses on
  converting the audience into visitors, then into
  leads and ultimately customers.
• The whole process is the sales cycle is slow and
  may not yield desired results as it is becoming
  increasingly difficult to stand out, which limits
  the leads and conversions. Remember that we are
  only talking about the number of leads, it is no
  guarantee that lead is a high-quality one that we
  have been searching for all along.

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How is Account Based Marketing different from
Inbound Marketing?

• Account Based Marketing is a strategy where the
  sales funnel of Inbound Marketing flips on its
  head. Instead of relying on content to bring the
  business prospects, ABM focuses on specific
  high-value accounts and then reaches out to these
  accounts with personalized content marketing
  campaigns and events to land them.
• If inbound marketing is like casting a wide net
  to catch the fish regardless of size and
  type, Account Based Marketing is throwing a sharp
  spear at chosen fish of your choice.

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Benefits of Account Based Marketing over Inbound
Marketing

• ABM simply shortens the sales cycle by stopping
  you from wasting your resource sand time on
  low-quality business prospects, amplifying your
  ROI in the process. As the marketing
  communications in ABM are precisely personalized
  to the decision-makers, it is easy to
  laser-target your efforts and also measure them
  accurately for the feedback.
• The best thing about ABM is at the sales and
  marketing teams work in unison complimenting
  effectively. The marketing teams laser-focus on
  specific target accounts delivers the best leads
  possible for the sales team to land the accounts.
  And when land the account it is very easy to
  retain your clients as a personalized approach
  helps a lot in building a strong relationship
  with them.
• Account Based Marketing is one of the most
  efficient ways to drive your business and amplify
  their ROI. It is estimated that more than 60 of
  the companies around the world are planning to
  launch ABM campaigns this year. Are you one of
  them? Then Samskriti Business Solutions is
  the Best Online Marketing Company in
  Hyderabad with a track record of delivering
  excellent results in Account Based Marketing
  Campaigns.

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