08 Social Media Branding Tips for Startups in 2020

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08 Social Media Branding Tips for Startups in 2020
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Importance of Social Media Branding

• Want to know how you can make your social media
  branding powerful in 2020? In this post, I am
  sharing 08 most effective tips that can help
  startups boost their social media presence. To
  maximize your social branding efforts, you have
  to follow a plan that makes you win the audience.
• As, nowadays, Social media is progressing towards
  having a unique differentiation for each social
  platform. Gone are the days when you apply the
  same strategy to all your social media channels.
• Today, to make your social presence strong, you
  have to come up with an effective social media
  strategy that maximizes your social media ROI.

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Contd.

• Not only social media graphics, but you also have
  to take care of the logo design that you will be
  using on your social media channels.
• Designing a logo that you can use on all your
  social platforms too with clear dimensions is a
  task that you need to practice.
• You can design graphics on your own or you can
  also opt to buy online logo design services too.
• As your logo plays a crucial role too in making
  your social media branding a powerful one.
• Lets explore.

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Make Use Of Consistent Graphics

• Be it the design of your logo or social media
  graphics, you have to keep a consistent style
  while following all the basic steps of branding
  being startup.
• Use your logo in all your social media graphics
  to let people get an idea about what your brand
  stands for. The more consistently you will be
  using graphical elements, the more you will be
  able in projecting unique and aesthetic brand
  image.
• It will also help in making people recognizing
  the credibility of your brand in the market. Make
  sure your graphics are created in view of how
  best you can intrigue your audience.

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Deliver Story Through Visuals

• You have to deliver your brand story keeping in
  view the visuals that are captivating and making
  your audience convince too. Visual Stories are
  the greatest resource to capture your audience
  attention.
• Thus, you need to ensure in delivering the
  product or service benefits through short
  stories. Further, how they can benefit an
  ordinary person.
• Also, why your brand needs to be their first
  choice. State the benefits to the core and make
  sure you create the overall visual strategy.

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Incorporate Custom Designs

• To make your social media graphics visually
  appealing, you have to create custom designs for
  your social media. You can use the free stock
  images, for instance, Pexels, FreePik etc.
• However, it will not be as effective as the ones
  that you create for your audience. Tools like
  Photoshop and Canva can help you design amazing
  graphics to make your audience feel immersed.
• The good part is you can design on your own, or
  can take help from graphic designers who are
  experts in their field.

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Make A Habit Of Frequent Posting

• If you are setting a posting schedule for your
  social media, you have to do it on the set
  frequencies. Moreover, do not miss your chance to
  stay ahead of the competitors. Publish daily and
  make your audience feel remembered.
• For example, you can use Buffer, SocialOomph or
  HootSuite etc. However, the key is to create a
  file where you note down all your content
  schedule for a week and follow it.
• Before that, analyze what works for your brand
  along with the targeted audience and what not.
  Making use of interactive questions related to
  your products or services will establish
  curiosity in their minds.

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Use Of Influencer Marketing

• As the competition gets tough, you have to come
  up with new ways to entice your audience.
  Nowadays, Influencer marketing is one of the
  winning strategies you can use.
• To rapidly drive conversions on social media, you
  have to keep your brand stay tuned with trending
  ways to make your audience feel valued.
• Set your budget first and then ask famous
  influencers in your niche to market your brand.
  The important aspect is to choose the right
  influencers that help you get high engagement.

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Engage With Your Audience

• Connect with your audience on social platforms
  and make them feel valued through audience
  engagement activities. Your goal should be to
  make your public relations strong in the market.
• Thereby, you have to take both the positive and
  negative feedback to better know how you can best
  offer value to your audience. The goal is to
  communicate with your audience.
• You can do so by replying to post comments and
  other feedback. Focus not only on positive
  feedback rather positively treat criticism too.

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Analyze Social Media ROI

• Before you dive into creating a strategy for your
  social media, establish short and long-term goals
  that you want to achieve. You have to actively
  monitor your social media campaigns that performs
  to get better results.
• Tracking the performance makes you realize what
  measures you need to take to perform well. The
  takeaway is to gather data from all of your
  social platforms and analyze each of your social
  media ROI.
• You may also check the analytics to get better
  insights for likes, followers, tweets,
  impressions on your social platforms.

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Use Popular Social Media Tools

• Here are some of the well-known tools that can
  help you make your brand visibility strong in
  front of your targeted audience. HootSuite,
  Coschedule, Canva, TweetDeck and BuzzSumo, etc.
  are some of the tools you can use to make your
  social media game strong.
• The key here is to create a unique strategy for
  each platform. Besides, persist in being flexible
  while you make a strategy for your social media.
• To get an organic presence in the market, you
  have to aim for getting real followers and likes.
  Do not fall into the trap of getting fake
  accounts just to make your presence felt.
• Follow a weekly or monthly schedule and get stick
  to it. If you are posting short content or images
  to engage the audience, do that on a set
  timeline. This way your audience will start
  following you when they feel they will be getting
  value from your side.

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Conclusion

• The competition in social media branding is
  getting tough. Therefore, to make your brand
  strategy a powerful one, you have to make your
  social media presence as unique as possible to
  create a difference in the market.
• The more you start connecting with your audience
  socially, the more you will be able to create a
  positive social image. Start with the basic steps
  mentioned above and then diversify your strategy
  in accordance to your needs.