Top sandip trivedi's Digital Marketing Ideas for Beginners to grow the business

1
Top Digital Marketing Ideas For Beginner

• By Prashant Kori

2
What is digital marketing?

• In simple words digital marketing is nothing but
  it is to promote your product and services
  through electronics devices.
• Like Search engine, website, social media, E-mail
  and Whatsapp.
• In this presentation top digital marketing ideas
  are presented, which can help a company to
  increase their business and also to create a
  brand.
• Most of these idea can also help for an
  individual person to promote their post on
  different social media platform.

3
Top Digital Marketing ideas for beginner.

• Writing Blog
• Paid Ads for Google SEM
• Creating video ads
• Providing offer coupon
• Optimize the website
• Facebook ads
• Instagram paid promotion
• Creating content for different platform
• Using free and paid tools
• Always spy on competitor

4
Writing Blog

• Writing a blog is new trend in market which is
  nothing but giving few information to let the
  consumer attract toward your product and
  services.
• Now a days most of company out there write blog
  about there to influence public.
• Blogging is also useful when it comes to create a
  brand.
• Not only company but an individual person can
  also take benefits from blogging. He/she can
  become influencer and earn some money through it.
  

5
Paid ads for Google SEM

• Paid ads are nothing but it when you pay money to
  show your ads above the organic search result.
• Paid ads are useful for those company which
  recently launched and want to generate quick
  leads fro business.
• The major benefit of paid ad is Google never
  charges for showing your ads but in fact you will
  be charged only when consumer click on your ad.
• You can also see the analytics to customize your
  Google paid ads.
• Google says around 18 of searches get the click
  on Paid ads, so for the beginner then can not
  miss even these amount of leads.

6
Creating Video ads

• All the digital marketing expert suggests that
  upcoming era is for video ad.
• Video ad is nothing but you create a video
  instead of text ad showing all the benefits of
  your product and services.
• Video ad has many benefits like it is more
  engaging, consumer can see the product and how to
  use the product which help them to trust the
  product more than a simple text ad.
• Even an individual person can also use this for
  personal branding to show his talent or else.

7
Providing offer coupon

• The very basic method is providing coupon on
  product or services.
• This is widely used technique to promote the
  business.
• Consumer attract more to the offers than from
  those product which has no offer available.
• All the big company provide different kind of
  offer like, 50 off, buy one get one free.
• Now a days companies are collaborating with
  different companies and giving different offers.
  For example, Jio a telecom sector company is
  giving free internet data with the soap of Rin
  company.

8
Optimize the website

• First of all optimization of website is all about
  creating a website according to Google and
  consumer.
• Optimizing is a part of SEO (search engine
  optimization).
• Optimization according to Google means there ARE
  more than 200 factor which affect the website to
  get the rank on SERP(search engine result page).
• A DM expert should also consider the consumer
  perspective which can help the consumer to get
  the information easily.

9
Optimize the website

• Optimization is a long term process, it may take
  some time but when it is done it shows the rank
  in SERP.

10
Facebook ads

• Like Google, Facebook also has paid ads.
• If company sells the product for B2C then, these
  Facebook ads are very important because consumer
  likes to spend their most of the time on social
  media platform.
• For personal branding these Facebook ads works
  real well to promote their post on Facebook to
  huge number of user.
• Facebook ads can be used to get more likes and
  follow on the Facebook page and also to get
  traffic on website.

11
Instagram Paid Promotion

• Unlike Facebook, Instagram is only a picture
  sharing platform, but as this is widely used
  platform after Facebook. Digital marketing expert
  are diverting towards this platform.
• Instagram paid promotion can be used for personal
  branding.
• And all the products which are sold directly to
  the consumer can use this Instagram paid
  promotion to reach huge number of Instagram
  users.
• Now Instagram has some new features like story
  mode which have also some paid promotion feature
  that can be experienced in your Instagram stories
  after every 3 to 4 stories.

12
Creating content for different platform

• It is said in DM that it is not important how far
  you think but in how many direction you search
  for.
• Now there are multiple options in the market to
  showcase your products, services and your talent.
• There are platform like podcast which use the
  sound only.
• Document like PPT and PDF can be shared on
  different application and website to reach the
  consumer. Like Slideshare and Scribd.
• You can use the video sharing application like
  tiktok to promote your stuff.

13
Using free and paid tools

• DM is useful because we can measure and target
  the right audience.
• For this activity tools are very important to
  help.
• Because free and paid tools provide the feature
  for selecting the right keyword for the business
  and also how many times those keywords were
  searched in Google in different time period.
• Apart from this a tool like SEMrush can also help
  to optimize the website.
• Tools like SEMrush and Moz are very famous tools.

14
Always spy on your competitor

• To target your audience you should always spy on
  your competitor, so that you can get to know that
  how your competitor is targeting the public and
  generate the leads.
• If you spy on competitor you can easily get to
  know their strategy.
• By knowing their strategy you can easily target
  their audience.

15
Summary

• Digital Marketing changes by every update, we
  have to be updated.
• All the platform are equally important for a
  company and those should be taken very seriously.
• Ideas mentioned in this PPT are the basics of
  Digital Marketing for the beginners but these
  exercise can help to build a strategy for a
  campaign and also create a funnel to trap the
  customer to buy your product.
• By doing these activities a company can get
  instant and quality leads but to turn those leads
  into a customers is another major task.

16
Thank you