way2smile

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The Role of Big Data Analytics in the Travel and
Tourist Industry

• Big data has been the most promising technology
  in this era.
• All the major industries have adopted Big Data
  Analytics to make their business operations
  hassle-free.
• Among the industries, the most profitable one is
  Travel and Tourism. 
• This is going to be a never-ending industry that
  will have continuous profits.
• So, how has Big Data Analytics disrupted the
  Travel Industry?

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Impact of Big Data in Travel Tourism

• Travelers would generate dozens of data in all
  their regular activities which includes searching
  for the desired destinations, planning for
  activities within the nearby locations, food and
  much more.
• All these details are to be recorded which can be
  completely managed by Data Analytics.
•  The collected data can be used as insights for
  making decisions about the industry in the
  future.
• Most of the Travel firms have already gone into
  Predictive Analytics to figure out the upcoming
  travel trends and implement them accordingly. 

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Managing the Revenue

• Right off the bat, the major challenge is to sell
  the product to the customers instantly.
• The thing is, it should be sold at the correct
  rate at the correct channel. To make this happen,
  external data is a must. 
• The internal data include customer expectations,
  number of available rooms in a resort, number of
  available seats in a hotel, current bookings,
  nearby locations to visit, food availability, and
  much more.
• While the external data refers to other factors
  such as Weather conditions, flights/ other
  vehicle availability, local events, etc. Both
  these combined data is required to enhance a
  Travel Tourism business. 

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Handling the Reputation

• Most of the businesses fail when they lack a
  reputation. Running a travel and tourism business
  will require great customer service.
• It requires a lot of money, time, customer
  feedback insights, and much more.
• By considering all these as data, one can provide
  a good reputation.
• One can save positive ratings reviews from the
  customers which can be maintained as a portfolio.
  It can bring in new customers to your business.

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Enhanced Customer Experience

• Customer Experience is a major factor that
  influences every single industry.
• A loyal customer is an essential thing which a
  business has to gather.
• There are chances that they could influence other
  customers as well. 
• In particular, Hotels and Resorts are the premier
  industries that deal with customers in person
  compared to others.
• They would also work on multiple volumes of
  customer data, which can enhance the customer
  experience. 

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Researching on the Latest Trends

• Market Research is the next thing that has to be
  considered.
• It includes the main competitors of your
  business. You can check for their growth rate,
  their recent works, marketing strategies, and
  much more.
• You can check if you have done all these with the
  gathered data from competitors.
• These data can help you in researching the
  strength, weakness, reputation, growth rate by
  comparing with your competitors.
• In addition to this, businesses can also grab the
  current trends in the industry and work
  accordingly. 

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Targeted Audience

• With the gathered data, one can start targeting
  the required audience in a hassle-free manner. It
  includes data such as expectations, special
  interests, etc.
• For instance, there can be a couple of travelers
  whom you can come across.
• It can be a person along with the family who is
  looking to travel for vacation purposes.
• Start understanding their requirements, make sure
  it is feasible for you, make broad market
  research, get valuable feedback from your
  previous customers, etc to take your business to
  the next level.
• This would help you in getting a loyal customer
  by satisfying their criteria.

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To Close

• We can expect a great improvement in Travel
  tourism sector by implementing Big Data in the
  current era.
• However, other emerging and popular technologies
  such as Artificial Intelligence, Cloud
  Storage, Blockchain, etc are also taking an
  uprise here!
• Website https//www.way2smile.com/
• Phone [phone]
• E -Mail bd_at_w2ssolutions.com

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