Affordable Options to Get New Patients on Your Healthcare Practice

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Affordable Options to Get New Patients on Your
Healthcare Practice
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• Healthcare industry is changing significantly
  day by day because the needs and expectations of
  patients have been increased with the invention
  of the internet. Nowadays healthcare patients
  dont walk to a particular location to find a
  practice. 89 of customers go for online search
  when it comes to searching for a healthcare
  practice or solving healthcare queries.

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• Whether you are a physician, dentist,
  chiropractor, surgeon, physiotherapist,
  dietician, or hydrotherapist, you are in steady
  competition in your area. But by following some
  trendy marketing strategies, you can attract new
  patients and increase the awareness of your
  practice guaranteed, all at affordable prices.
  When you are in the healthcare industry and
  looking for such strategies, you are in luck.

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Attractive Responsive Website with Patients in
Mind

• The first impression matters a lot and it works
  like the last one too. Having a website that is
  simple, visually appealing, and effective,
  attracts the patients too much. On the other
  hand, if you have a website that doesnt look
  professional effective, it will make users 88
  less likely to visit you again.

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• Consider having a website that is designed and
  built out with marketing goals in mind. It must
  have different pages for each service to help the
  audience understand your health concerns. There
  should also be a page for your practices contact
  details including location, phone number,
  directions, and more.

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• Only having a website is not sufficient, you
  also have to ensure that your website is
  mobile-friendly or mobile-responsive. If your
  website is not mobile-friendly, never dream of
  getting organic traffic to your practice in 2019.
  In this case, your website will be excluded by
  the search engines except for branded keywords
  when searching for a keyword on mobile.

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Create Outstanding Content to Educate your
Patients

• You have created a website that is responsive,
  good-looking, and easy to navigate. Now its the
  turn to create content for the website that will
  educate your audience perfectly. A good quality
  website content always helps drive long-term
  traffic from the search engines to your website
  as well as gives value to readers and build their
  trust towards your practice.

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• So, try creating content that can attract the
  patients who are seeking for specific procedures
  services related to yours.
• 2019 is the year when Content is King, thus
  known as the smartest way to attract new
  patients. So it must be of good quality and
  unique. Always consider posting fresh, truthful
  and easy-to-read content whether its website
  content, blog post, article or social media post.

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Setup Local Listings for Your Practice

• In order to better optimize your healthcare
  practice, claiming it locally on search engines
  like Google, Yahoo, Bing as well as some popular
  listing sites like YellowPages, Facebook, Yelp,
  Manta, and TripKen where lots of patients visit
  daily to search healthcare practice in their area.

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• Start by registering with TripKen and
  advertising your healthcare practice online then
  list your practices complete details including
  name, address, contact number, services,
  facilities, price range, hours of operation, and
  business images. Whenever a patient will try to
  search for healthcare practice in your area,
  he/she will get a list of related businesses in
  front of him/her and your business will be one of
  them.

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• Just make sure you have filled each and every
  detail correctly, rest TripKen will take care of
  all. As an online community, TripKen aims to
  communicate sellers and buyers by letting seller
  list their business and buyers discover them. It
  will definitely help sellers gain ongoing traffic
  to the website at zero cost.

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Focus on Local SEO for Your Healthcare Practice

• Search engines are getting evolved these days.
  So in order to achieve top places in search
  engine results, Search Engine Optimization (SEO)
  plays an important role. SEO is actually broken
  into 2 types on-page and off-page.

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• On-page includes the factors that are under
  your control such as website content, meta title,
  meta description, keyword stuffing.
• Its all about content and HTML source code. On
  the other hand, off-page includes some external
  factors such as links to your website and other
  external signals like social media success.

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• If your business has a physical location, then
  there is nothing better than local
  (location-based) SEO to support your marketing.
  For example, if you have a practice in New York,
  then focusing the keywords like best dentists in
  New York, best doctors in New York, best
  dental practice in New York will give you better
  results as compared to best dentists or best
  dental practices. Getting such types of keywords
  on top results will generate more traffic to your
  practice.

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Focus on Right Healthcare Keywords

• Use of the right keywords also plays an
  important role in getting visibility among the
  targeted audience. All keywords are not equal,
  because some of them have more opportunity, but
  others dont have.

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• So, you are recommended to focus on those
  keywords that are being searched most in your
  city or area. When having a local business, it is
  advised to focus on location-oriented keywords
  which include your city name. Also add such
  keywords to your title tags, meta descriptions as
  well as body content.

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• When having a healthcare business in New York,
  here are examples of keyword you can target
  dentists in New York, dentists New York USA,
  dental treatments in New York, dental
  treatments New York, dental services in New
  York, dental services New York USA, dentists
  near me.

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Do Social Media Marketing for Your Practice

• Social media is a kind of marketing that
  improves your brand loyalty, especially for the
  healthcare business. Engaging with your customers
  via social media helps you build strong
  relationships with consumers.

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• The topmost reason behind the usage of social
  media is that 70 of USA population uses social
  media channels. Whether its a hospital search or
  getting health information, nearly 41 of
  patients prefer social media. These are the
  reasons business owners consider it a great
  opportunity to reach the audience via social
  media.

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Video Marketing for Healthcare

• A video can 50 times more probably be ranked in
  the search engine results as compared to text.
  So, focus on video marketing too along with
  content marketing. Make YouTube as your hub to
  post videos.

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• Uploading your videos on YouTube will make them
  discoverable for both customers and search
  engines as well because YouTube is a search
  engine in itself. Videos play a big role in
  demonstrating trust because people believe seeing
  a person discussing the issues as compared to
  just reading it. You can upload the videos that
  cover discussions with medical experts, staff,
  current patients, news updates, health tips, and
  many more.

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Final Words

• Here were the most potent healthcare marketing
  strategies that no healthcare professional should
  ignore in order to get more patients at
  affordable prices. From social media, local
  listing to video marketing, each every strategy
  will work individually.