How Prospect Marketing Can Help Reach Mobile Application Users - PowerPoint PPT Presentation

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How Prospect Marketing Can Help Reach Mobile Application Users

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About Mobile Application Market – India is the second-largest mobile market, ahead of the US with over 400 million smartphone users. India has emerged as the fastest growing app market in the world with 19 billion apps downloaded in 2019. Indians have spent $120 million on mobile apps. PUBG Mobile registered maximum spending in India among gaming apps whereas Carrom Pool topped in terms of downloads. In-app subscriptions contributed to 96% of spend in top non-gaming apps. Netflix is one of the top subscription based apps in India. Other well-known western apps that are highly popular in India are Tiktok, Tinder, Facebook, WhatsApp & Instagram. (BBGV29620) – PowerPoint PPT presentation

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Title: How Prospect Marketing Can Help Reach Mobile Application Users


1
How Prospect Marketing can help reach Mobile
Application Users?
2
  • About Mobile Application Market
  • India is the second-largest mobile market, ahead
    of the US with over 400 million smartphone users.
    India has emerged as the fastest growing app
    market in the world with 19 billion apps
    downloaded in 2019. Indians have spent 120
    million on mobile apps. PUBG Mobile registered
    maximum spending in India among gaming apps
    whereas Carrom Pool topped in terms of downloads.
    In-app subscriptions contributed to 96 of spend
    in top non-gaming apps. Netflix is one of the top
    subscription based apps in India.  Other
    well-known western apps that are highly popular
    in India are Tiktok, Tinder, Facebook, WhatsApp
    Instagram. (BBGV29620)
  •  
  • Who needs to reach the Mobile Application Users?
  • The first and foremost who needs to reach the
    Mobile App Customers are Application Developers
    and companies who offer services like wallets,
    online ticket bookings or online recharges.
    Others who might want to reach these audience are
    E-commerce and security service providers like
    antivirus for mobile. Gaming companies and social
    media platform companies should reach this
    audience in order to gain customer base. There
    are many others like Entertainment providers,
    advertising agencies who needs to reach this
    audience.
  • How to reach the Mobile Application Users?
  • The best way to reach Mobile App users is through
    Digital Marketing channels like Social Media
    Marketing, Google Ads, Video Marketing, Content
    Marketing etc as these users will be spending
    most of their time with on internet. Also
    focussed strategies like Email marketing,
    Application marketing, WhatsApp marketing, etc
    can be used to reach this audience. The benefit
    of these strategies are that it can be used to
    store and create a database which can be used for
    reaching the potential customers effectively. But
    how do you filter the potential leads in such
    large audience?

3
  • Prospect Solution-
  • In order to filter out the potential leads from a
    large audience Prospect Marketing is used. A
    prospect is someone who has a need, desire and/or
    interest in what you offer. Prospect Marketing
    can be used to reach the mobile application users
    in a very efficient way with additional benefits
    of increased brand equity, increased sales and
    increased brand recognition. The channels used
    for marketing like Instagram, LinkedIn, Email
    follow data collection and generation. This data
    can be utilized effectively to reach the
    prospects.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email   ebrandingindia2017_at_gmail.com  info_at_disser
    tationwritingediting.com
  •  
  •  
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