8 Must-Know Logo Design Elements of a Successful Brand

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08 Must-Know Logo Design Elements of a Successful
Brand
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Importance

• Every successful brand is known for a particular
  attribute that becomes their distinguishing
  factor. Such brands have a few things in common,
  like creativity, ability to form new perspectives
  and represent themselves in unique ways. They
  also have another thing in common their
  attention to the critical logo design elements.
• The logo design of a company is their identity, a
  visual that reminds you of them instantly. Best
  of the businesses worldwide have invested in
  innovative logo design services to create logos
  that hits the mark.
• Customers need to be familiar with logo design of
  your business that they can recognize it without
  the brands name written on it. That is how all
  the greatest company logos in the world are
  designed. In this article, we will discuss the
  core elements that upgrades your logo design game.

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1.   Minimalism Simplicity

• Logo designs should be simple. It must not
  contain much fonts, symbols, and colors.
  Cluttering a logo may be the worst nightmare for
  any designer. Sometimes, clients do not
  understand the need for simplicity and feel
  tempted to add tons of components to the design.
• That causes a messed up logo design. The target
  audience may not be able to understand or
  familiarize themselves with your logo if it
  contains too much for one glance. Throwing in
  excessive fonts or symbols can create an
  inconsistent and busy feel bothersome to the eye.
• Your customer may end up ignoring it altogether.
  The brand message also does not go across through
  such logo designs. Therefore, you need to keep it
  minimal and only have enough that people can
  understand within seconds.

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2.   Relatability

• The colors and symbols that you may use in your
  companys logo design should be relatable. Using
  yellow color for a brand that talks about nature
  might not feel right. Although there is no
  restriction in choosing a color for your logo,
  some things are clearly counter-intuitive.
• If your brand sells lights or lamps, and you opt
  for a black logo, your audience may not be able
  to relate it with your product range.
• The main task for a logo design is to create
  immediate understanding with your brand
  offerings. If there is no relevance, then the
  purpose may not be achieved anyhow.

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3.   Scalability Versatility

• The logo design of your company has to be
  everywhere. From social media posts to brand
  collateral, the logo has to be printed, placed,
  and published. The best logos do not lose their
  essence even when they are converted into
  monochrome.
• It must also have a design that stays visible and
  clear even in smaller sizes. It is one of a logo
  designer challenges to use optimal symbols and
  typography that can be seen well in all sizes. He
  makes sure the logo provides flexibility for any
  designer who has to work with it.

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4.   Easy to Remember Associate

• One of the most essential logo design elements is
  that it must be memorable.
• Logo designs that are simple and relatable are
  easier to remember. Clutter or gaudiness in a
  logo is never appreciated. As a business owner,
  you may be curious to have all your favorite
  colors, fonts, and symbols assembled into one
  logo. However, that is a recipe for disaster.
• An easy to remember logo draws the attention of
  the customers and helps them retain it for
  longer. You may also familiarize them with your
  colors so much that whenever they see a similar
  combination, they may think of your brand.
• Even when they rebrand, they ensure not to break
  these associations. If they change the font, the
  color never changes. And if a brand needs to
  change the color, theyd keep another component
  unchanged to keep the familiarity alive.

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5.   Not Following Faded Trends

• Creating logos following what is in in the
  market can throw your business out before youd
  know.
• Trends come with an expiry date and as a business
  owner, you would not wish to build your identity
  on something that will fade away quickly. Logo
  designs are supposed to be timeless, which is
  quite crucial, among other logo design elements.
• The logo design of your company must look as good
  as it looks today, even after a decade. It has to
  stay relevant in the upcoming years, and it must
  have such qualities that make it modern yet
  timeless.

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6.   Colors that Denote Clearly

• When we see red and blue together, we mostly
  think of Pepsi. Yellow and red together remind us
  of McDonalds, while the combination of golden
  and purple has become synonymous with Cadbury.
  These associations definitely takes time.
  However, it doesnt work, if they do not stick
  with brand colors for so long.

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7.   Has Harmony Within

• Spell-binding logo designs are achieved when
  there is harmony within the layout. Every
  component of the logo must complement and enhance
  each other. The complete logo and its typeface,
  colors, shapes, and symbols have to convey one
  message. It has a particular target audience, and
  it is designed to cater to them.
• There cannot be a disparity among the components.
  You cannot have a typeface that is adventurous
  funky and pair it with symbols or colors that are
  dull and overly sophisticated. That may result in
  sending a mixed message which wont resonate with
  your audience.

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8.   Perfectly Proportioned

• As much as we like spontaneity and uniqueness, we
  also like balance and proportion. Symmetry is
  considered beautiful, and masters having graphic
  designer skills know how to achieve it without
  making the design boring or too linear.
• Apple logo is an excellent example of keeping
  symmetry while breaking the monotony. It follows
  the golden ratio while being wholly unique yet
  simple. A designer must experiment with new ideas
  however, logo design elements like consistency
  and symmetry must not be forgotten. That is how
  great designs emerge and last.