Essential Design Elements for a Great Dental Website – Practice Builders

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Essential Design Elements for a Great Dental
Website 6 Best Dental Practice Website Design
Elements If you are a dentist engaged in dental
practice marketing, you already know how
important your website is when it comes to
attracting more patients. And you know that most
dental care consumers are looking for a practice
like yours online. To attract more patients, you
must include certain nonnegotiable website design
elements. The best dental websites include easy
navigation, relevant content and clear calls-
to-action. The most attractive, engaging dental
website design encompasses several elements that
work together synergistically to create an
outstanding user experience for prospective
patients who visit. Without every one of these
elements in place, your website cannot and will
not perform at its best. Heres a closer look at
6 best dental practice website design elements
you cannot live without. 1. Responsive Design The
best dental websites have whats known as
responsive designs. According to Google,
responsive web design makes it easier for
patients to share and link to your content while
its algorithms accurately assign properties to
your pages. Google research shows that most users
now access the search engine through mobile
devices. In fact, Google has been practicing
mobile-first indexing since July 1, 2019.
Consequently, the company recommends using
responsive web design for many reasons. Ultimately
, prospective patients will visit your site using
a variety of devices mobile, laptops, desktops
and tablets. Since responsive web design
automatically adjusts to fit the content on these
devices and screen sizes, it gives you the
opportunity to provide a positive user
experience for everyone.
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• Easy, Intuitive Navigation
• According to a survey conducted by Clutch, 94
  percent of users believe that easy navigation is
  the most important website feature. When a
  prospective patient is seeking information, he or
  she can be frustrated by landing on a website and
  not being able to find what they are looking for
  due to poor navigation.
• Logical, well-organized dental website design
  navigation makes it easy for people to move
  between pages and find the information they want.
  Each page of your dental website needs a header
  that briefly describes the page content using
  high-value keywords to improve SEO. This helps
  present information in a logical manner by using
  a classic structure that prospective patients
  will recognize and understand.
• Well-Written, Relevant Content
• Content may not be the first thing you consider
  when you think of dental website design, but it
  is critical to the success of your website. Your
  website content tells the story of your practice
  and what you have to offer. It should be
  well-written, casual, conversational, relevant
  and engaging for readers.
• Make your content more easily digestible by using
  subheadings to break up text. Short sentences and
  paragraphs are most desirable. And, whenever
  possible, present information in bulleted list
  form, which is often easier for most prospects to
  read than large blocks of text.
• Always proofread and spell-check your content to
  eliminate misspellings and grammatical errors
  that make your dental practice look
  unprofessional. It is best to have multiple pairs
  of eyes checking and proofreading everything.
  Flawless content will make your dental practice
  appear professional and trustworthy to
  prospective patients.
• Clear, Concise Calls-to-Action (CTAs)
• The ultimate goal of your dental website should
  be to convert visitors into patients. The way to
  do that is with a clear, concise call to action
  (CTA).
• Use prompts such as Call us today and Request
  an appointment prominently on every page of your
  website, which will make it easier for

prospects to contact your practice.
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Its important to include a variety of CTAs
because not everyone wants to reach out through
the same medium. Some people prefer phone calls,
while others would rather connect through an
online appointment form or email. Make sure your
CTAs cover all the bases, so you can provide
every prospect with easy access. 5. Short
Videos According to Wyzowl, 86 percent of
businesses now use video as a dental practice
marketing tool to attract more patients. And 96
percent of consumers say theyve watched
explainer videos to learn more about a dental
product or service.
Including video in your dental practice website
adds serious value. You can engage potential new
patients by creating videos that explain your
services. This helps visitors quickly learn more
about your services and their benefits. Also,
consider adding short video testimonials from
actual patients about their experiences. This
offers the added benefit of giving a friendly,
communal tone to your dental practice website.
Video testimonials can be powerful tools for
converting new online visitors to patients. 6.
Quality Images According to Venngage, 52 percent
of marketers cite visual images as a very
important form of marketing. Thats why your
dental website should include quality images that
complement your text content. For example,
introduce patients to your dental team by
including professional headshots and provide bios
on your About Us page. Include office photos of
your reception area and exam rooms or surgical
rooms so patients can envision themselves
receiving treatment there. Attract More Patients
with Superior Dental Practice Website Design The
best dental websites include a variety of website
design elements like those mentioned above. These
elements make the websites more
attractive and functional. Remember that your
website is the first
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impression many patients will get of your
practice. By investing in a quality site, you add
value that helps attract more patients to your
dental practice. Keep in mind that prospective
patients expect to feel welcomed and receive
exceptional care from your dental practice. Your
dental practice marketing and website design
should embody the positive experience that
patients expect at your practice.
Put yourself in your prospective patients shoes.
Consider what information you would want to know
if you were a prospective patient. Present
complete information about your services and
contact information. Make it easy for prospects
to contact you and make appointments. Deliver a
user-friendly experience with your design
elements. Get additional inspiration for your
custom dental website by studying the websites of
your dental competitors. A custom dental website
should include your logo and brand colors, and
present information that makes your location and
services unique. You want to stand out from other
dental practices in your area. Consider adding
website features that will help turn your website
visitors into office visitors. Attract more new
patients and improve conversions through your
dental website. Remember that the ultimate goal
of your dental website is to convert online
visitors into patients. That means each of your
webpages should have clear CTAs that direct
visitors to their next step. Make sure to enable
online scheduling so patients can quickly make
appointments at their convenience. If you lack
the time and resources to add these essential
elements to your website, consider partnering
with one of the reputable company that provide
dentist web design services. Consult with a
dental healthcare marketing agency that offers a
wide variety of dental
website marketing services. You can make your
life much easier and
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more profitable by consulting with Practice
Builders. To learn more, visit practicebuilders.co
m.