What Is PPC (Pay-Per-Click)? Explained With Types And Benefits

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What Is PPC (Pay-Per-Click)?
Explained With Types And Benefits
Nowadays many small businesses have good products
and great potential to grab user attention and
generate high revenue. But they fail to do it
because they have a lack of knowledge on how to
spread the awareness about the product and brand
among users.
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Many businesses are aware of the role of SEO in
bringing a website on the top in SERP to gain
organic traffic. But this type of marketing
technique requires time to drive quality
traffic. To, get rid of that many businesses use
PPC (pay-per-click) advertisement. PPC ads are
most popular for driving quality traffic and
generating high revenue. Businesses pay some
amount to Search Engines, Social Media and Video
streaming platforms to place their ads to get
paid traffic. In the succeeding series of
Inbound Marketing, we will be drawing your focus
on one of the most popular advertising methods
that have helped many brands and businesses in
showcasing their product and brand to a wide
range of audiences. In this article, we will be
talking about

• What is PPC(Pay per Click)
• Different types of PPC Ads
• What are Google Ads?
• PPC keyword research
• Budget Bid
• How to optimize an underperforming PPC Campaign?
• What are the Businesses?
• Conclusion

Benefits of PPC for Small And Large Scale
What is PPC (Pay Per Click)? PPC (Pay Per Click)
one of the well-known terms in the online
marketing world. In which advertisers pay some
amount to the online advertising platform every
time their ad is clicked. It is a form of online
advertising where the website owner-run paid
campaign on top advertising platforms like
Google, Facebook, and other search engines to
place their website on the top of SERP.
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• In todays online marketing world there are
  various types of PPC ads you can find on the
  internet. But Search ads are considered to be the
  most common type of ads displayed in the
  SERP(search engine result page). PPC helps in
  bringing the potential audience on your Landing
  Page.
• It is a way of buying traffic or visitor on the
  site which we call it paid visitors. These types
  of searches are carried out when users are
  looking to purchase something and advertiser
  looking to sell something.
• Nowadays Search engine is considered to be the
  most vital option for searching and buying on an
  e-commerce platform. By looking at the image you
  can figure out if a user is searching for men
  casual shoes on search engines. The first
  three-four results they get on the search engine
  are Paid Ads posted by the seller.
• Different types of PPC Ads
• Search Ads
• If you are surfing the internet or searching for
  a product to buy online, then search ads are one
  of the most common ads you will come across in
  the search engines. These ads are displayed by
  the seller or companies to gain more visitors.
  You will find these ads in search engines with
  AD displayed before landing page URL.
• As you can see in the image that there are no
  visuals in search ads. These types of ads
  generally contain text and snippets. If you are
  looking to create search ads then you have to
  visit Search Engines ads or most popular Google
  ads to set up your advertisement.
• Display Ads

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• Display ads are one of the essential parts of PPC
  (Pay Per Click). These types of ads are
  displayed on the website, apps and social media
  to showcase the product and companys innovative
  ideas. Display Ad formats can be made of texts,
  attractive images, converting videos, and audios.
• If you own a product that can attract users then
  display ads can be one the best medium in
  attracting potential customers. It is very common
  among users, as it can be viewed on googles
  partner website. By looking at the image you can
  figure out the appearance of display ads.
• The main difference between Search ads display
  ads are
• Search ads can be viewed by the publisher.
• But display ads only give performance reports
  about how advertisers ad is performing. It cant
  be viewed by the publisher.
• Read More Inbound Marketing Series What Is PPC
  (Pay-Per-Click)? E xplained With Types And
  Benefits
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