Inbound Marketing Series: What Is PPC (Pay-Per-Click)? Explained With Types And Benefits

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Inbound Marketing Series What Is PPC
(Pay-Per-Click)?
Explained With Types And Benefits
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Nowadays many small businesses have good products
and great potential to grab user attention and
generate high revenue. But they fail to do it
because they have a lack of knowledge on how to
spread the awareness about the product and brand
among users. Many businesses are aware of the
role of SEO in bringing a website on the top in
SERP to gain organic traffic. But this type of
marketing technique requires time to drive
quality traffic. To, get rid of that many
businesses use PPC (pay-per-click)
advertisement. PPC ads are most popular for
driving quality traffic and generating high
revenue. Businesses pay some amount to Search
Engines, Social Media and Video streaming
platforms to place their ads to get paid
traffic. In the succeeding series of Inbound
Marketing, we will be drawing your focus on one
of the most popular advertising methods that have
helped many brands and businesses in showcasing
their product and brand to a wide range of
audiences. In this article, we will be talking
about

• What is PPC(Pay per Click)
• Different types of PPC Ads
• What are Google Ads?
• PPC keyword research
• Budget Bid
• How to optimize an underperforming PPC Campaign?
• What are the Businesses?
• Conclusion

Benefits of PPC for Small And Large Scale
What is PPC (Pay Per Click)? PPC (Pay Per Click)
one of the well-known terms in the online
marketing world. In which advertisers pay some
amount to the online advertising
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platform every time their ad is clicked. It is a
form of online advertising where the website
owner-run paid campaign on top advertising
platforms like Google, Facebook, and other
search engines to place their website on the top
of SERP. Read More Inbound Marketing Series
What Is PPC (Pay-Per-Click)? Explained With
Types And Benefits Contact Details 213-277-917
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