Title: what are the advantages of writing a press release
1Writing and Using Press Releases
By Press Release Power
Email - shalabh.mishra_at_gmail.com
2Press Releases
- Also called news releases
- Newspaper-style stories disseminated to
journalists (and sometimes others) by groups with
news or other information they want to convey to
broader audiences - Sometimes published as is (especially by smaller
media) - Often starting points for stories in the media
Email - shalabh.mishra_at_gmail.com
3Overview Writing and UsingPress Releases
- Definition
- Advantages
- An example
- Tips for
- Preparing
- Disseminating
- Using
- Discussion putting it into practice
Email - shalabh.mishra_at_gmail.com
4Advantages of Press Releasesfor Those Issuing
Them
- Can efficiently disseminate information
simultaneously to many members of the media - Can help ensure that coverage is accurate
- Can increase the likelihood that desired aspects
of the subject are emphasized
Email - shalabh.mishra_at_gmail.com
5Advantages of Press Releases
- Make it easy to be aware of potentially
newsworthy items - Can be an efficient source of reliable
information on topics - Note News releases are sometimes termed
information subsidies.
Email - shalabh.mishra_at_gmail.com
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7An Example
- Old drugs find new target for treating brain
tumor, released by University of California, San
Diego, 18 November 2011
8Advice Writing a Press Release
- Have the release resemble a newspaper story.
- Keep the release relatively short.
- Include an informative headline.
- Provide a release date.
- List one or more contact people.
- Present the main point immediately then provide
details. (Use inverted pyramid format.)
Email - shalabh.mishra_at_gmail.com
9Writing a News Release
- If you are trying to promote your institution,
mention it early (and perhaps repeatedly) in the
article. - Remember to include the 5 Ws and an H.
- Include some quotes. Ideally, place at least one
of them early in the release. - Write the release in simple, readable language.
- Do not exaggerate.
Email - shalabh.mishra_at_gmail.com
10Writing Press Releases
- Consider providing (or offering access to)
- Photos
- Other graphics
- Video clips
- Audio clips
Email - shalabh.mishra_at_gmail.com
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12Disseminating a Press Release
- Issue a news release only if the subject seems
truly newsworthy. - Try to schedule the release for a time when
little else is happening in the news. - Make the news release available through
reporters preferred channels (for example, by
e-mail and online). - (more)
Email - shalabh.mishra_at_gmail.com
13Disseminating a Press Release
- Issue a news release only if the subject seems
truly newsworthy. - Try to schedule the release for a time when
little else is happening in the news. - Make the news release available through
reporters preferred channels (for example, by
e-mail and online). - (more)
Email - shalabh.mishra_at_gmail.com
14- Consider posting the news release on both your
website and one or more central sites used by
reporters. - Perhaps alert reporters who seem especially
likely to be interested. - Make sure that the contact person(s) and others
whom reporters might well want to contact are
available. - Monitor use of the release.
Email - shalabh.mishra_at_gmail.com
15Using News ReleasesGuidance for Reporters
- Regularly check websites that often contain news
releases of interest. - Sign up for media lists of institutions often
issuing news releases of interest. - Double-check information from news releases.
- Dont base all stories on news releases. Also
show initiative in coming up with story ideas.
(Not everything important has a release.)
Email - shalabh.mishra_at_gmail.com
16- In general, use news releases only as starting
points. - Consider what is missingand obtain it. For
example, provide broader context. - If the news release is based on a journal
article, obtain and read the journal article. - Do interviews, including with outside experts.
- Consider using news releases as starting points
for stories on broader topics or trends.
Email - shalabh.mishra_at_gmail.com
17Implementation
- General questions, comments, and suggestions
- Your experience writing or using news releases
suggestions based on that experience - Things you might do differently in the future
Email - shalabh.mishra_at_gmail.com
18Contact us Now!
- Website - www.pressreleasepower.com
- Skype - shalabh.mishra
- Telegram - shalabhmishra
- Whatsapp - 919212306116
- Email - shalabh.mishra_at_gmail.com
- Mobile -9212306116, 8860646116