How to do SEO for Non-Profit Organisations – A Quick Guide

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How to do SEO for Non-Profit Organisations - A
Quick Guide FEBRUARY 4, 2021 BY PROSPER
TARUVINGA BLOG, SEO
SEO is crucial for every organisation that aims
to gain popularity in search engines. That
includes non profits too. This is why SEO for
Non-Profit Organisations is such an important
topic. As non-profits cannot rely on paid
advertisements or traditional marketing
campaigns. SEO is a cost-effective method to
attract website traffic. Particularly with
COVID-19 and the new normal, online presence has
skyrocketed. So, with a good ranking in SEO, your
organization will definitely reach the next
level. Although, SEO requires a lot of work. It
is less expensive than other forms of marketing.
How Does SEO Work?
/ HOW TO DO SMART SEO FOR NONPROFIT
ORGANIZATIONS r
SEO stands for Search Engine Optimisation. It is
a set of methods and techniques used for
improving your website ranking in google SERP or
search engine result page. This helps search
engines to easily track, index, and rank a
website. SEO increases visitors to a website
through optimisation of various
keywords. Because, the higher a site ranks in
search results, the higher the probability a user
will visit that site. As it is common for
Internet users to not click through many pages.
Ranking becomes a critical aspect for increasing
traffic to the site. And SEO helps to do this by
improving a websites chances of being found on
search results.
Why SEO for Non-Profit Organisations Is Important?
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With the arrival of the coronavirus pandemic,
people are shifting towards online donations. And
with good Search Engine Result Pages (SERPs)
ranking, donors are likely to find you more
reliable.
Some benefits of SEO for Non-Profit Organisations
Remain Competitive Even if youre a small
charity competing against limited donations, SEO
fundraising can make a difference. With the right
keywords, SEO will ensure that your website
appears frequently on the search pages.
Donors Can Find You Easily Try to optimise your
website with appropriate keywords. And make sure
to include an easy to follow donation process.
And this will help people find you and make quick
donations. Thus, increasing your chances of
receiving more charity.
More Awareness SEO increases the visibility of
your business. Besides, it helps to draw
high-quality traffic to your site. Also
organisations whose mission, work, and stories
are beneficial to the communities they serve are
likely to engage in more donations.
Builds Network Optimising your sign-up pages
will help potential supporters find you easily.
You can include newsletters, events, or volunteer
opportunities on the site. As a result, your
organisation will slowly, but surely grow its
network.
Gets Local Attention SEO is a great way for
nonprofits to appear in search results of a
specified area. Through which they can provide
more service nearby the searchers location. This
can help leverage your nonprofit organisation to
gain local traffic.
List of tasks to do SEO for Non-profit
Organisations Particular SEO tactics are
especially important for non-profit
organizations. Weve noted down a few that might
help your organisation
SEO Audit The first step is to know about the
shortcomings of your website interms of SEO. Does
your website lack something which is an important
ranking factor? Are the web pages SEO friendly?
How fast the website loads in customers browser?
Am blocking the google bots from crawling my
website? There is one solution to all of these
questions. That is conducting a complete SEO
audit. You can do it easily with ouFree SEO
checking tool online No registration required.
Click here
Keyword Research
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The second step is keyword research. Keywords are
words or phrases that summarises a websites
topic. When a surfer types a known keyword into a
search engine, the engine returns with a list of
related sites. The presence of search terms or
keywords within a sites meta tags, image tags
and content determines its ranking. Using tools
to identify keywords will help reach potential
donors easily. Thus increasing the chance of
getting more charity.
Content Optimisation
Make sure you are putting the right keywords in
your content multiple times. This shows Google
that your content is relevant to the search
phrase. SEO copywriting will help you with
including search engine friendly terms in your
copies. That will increase the chance of your
visibilty in search engine. Focus on these while
writing your content
Meta Tags Meta tags identify a web sites title,
description, and keywords. Also Meta tags are
critical to the search engines understanding of
a sites content.
Title Tags Title tags give the title of a Web
page. Title tags should be a maximum of six words
long, and the primary keyword must be in the
title. The closer the primary keyword is to the
beginning of the title, the stronger the
association. So be sure to utilise it properly.
Description Tags The description tag informs
search engines of your content. The primary
keywords should be included in the description of
the page as close to the start as possible.
Description tags allow 200 characters of text.
Relevant Content Every Non-profit organisations
have stories, a mission, reasons to exist.
Storytelling has become a very effective
marketing techniques. You can use those stories
to create awesome content. Start by explaining
what you are doing and why. Just remember to
optimise your content with relevant keywords.
Social Sharing Sharing of content is an important
part of SEO. Even great content wont mean
anything if you dont have traffic to promote it.
Adding a share button to your content will help
others share it more often. Social Media has a
big role to play. Usually non-profit posts are
appreciated by the users. If you can properly
handle the Social Media Marketing, it will give a
big boost to your SEO efforts.
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Backlink Building
LINKS ARE LIKE UP VOTES FROM OTHER
ENTITIES Another important SEO strategy is
building backlinks. This is the element that
mostly affects off-page SEO and is the most
difficult at times. And you can do this! Start by
asking local newspapers to link back to your site
whenever they mention you in the news. This will
help build credibility, and attract more
traffic. Additionally, you can ask other
organisations to link back to your site when they
work with you. This will help build organic
traffic to your site.
Mobile Site Optimisation
Indeed smartphone usage has surged over the last
few years. Nowadays, many people choose to surf
the web from their smartphones these days. So
your organisation must ensure that mobile content
is responsive. Pages that are not responsive tend
to get skipped over. Also you can utilise tools
like Google Mobile-Friendly Test and Pingdom to
test site speed. And this will help analyse your
site and take appropriate actions. But before
anything, fix the website issues. Make sure your
website is properly set up for the best user
experience. This is a big ranking factor,
repeatedly mentioned by Google officials.
Conclusion To colclude, SEO for non-profits is
not that different from other businesses. It
should be a vital aspect of all non-profits to
include SEO in their online marketing strategy.
With great SEO tactics, you will appear higher in
SERPs, resulting in more traffic.
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Also Non-profit organisations should not have
difficulty coming up with content ideas. And
focusing on good content will help enhance your
online visibility. This in turn will help
generate more donors for your organisation. Howeve
r If you are not sure about what to do, then you
can enjoy the cheap seo solution that we are
providing in Melbourne area all all over
Australia. This SEO service for small business is
specially designed and so it is affordable to
all! Feel free to dial or drop a line whenever
you want! It will be a pleasure to talk! Phone
61-4-5804-6739 email prosper_at_livelongdigital.com
.au Website https//livelongdigital.com.au/
non profit seo search engine optimization seo
service for non profits seo service in perth seo
service provider in melbourne
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