How Is Digital Transformation Changing Retail Recruitment Scenarios - WalkWater TalentAdvisors

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How Is Digital Transformation Changing Retail
Recruitment Scenarios? - WalkWater Talent
Advisors Just like any other industry, even
retail is seeing a digital transformation now
thanks to eCommerce giants like Amazon and
Flipkart. The digital transformation is not
limited to only sales or marketing instead, it
has also seen to be bringing about change in
terms of talent acquisition too. Recruiting for
retail positions is becoming harder than ever,
with the old traditional way of finding
employees not being enough. The talent
acquisition teams have to hence move forward of
the traditional in-store recruitment practices
and job fairs, to more digital channels, where
ideal candidates spend most of their time.
The challenges faced in recruiting for
retail With retail undergoing digital
transformation, there are quite a few challenges
being faced. First and foremost, it is more than
crucial to be able to target the right kind of
candidates, specifically and effectively for
passive ones, rather than job seekers. Then,
there is a requirement of gathering and analyzing
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relevant data on things like click-rates,
applies, application attrition, etc. It is
important to understand that with digital
transformation, the retail industry is working
to reinvent the way customers purchase products,
creating new relationships between digital and
physical stores, in order to keep them relevant.
Talent acquisition requires to do the same. The
future of digital talent acquisition Digital
talent acquisition is where new technology is
used to empower people the technologies
including Artificial Intelligence, Robotic
Process Automation, Predictive Analysis, and
more. This brings up automated and
highly-targeted social media campaigns, designed
to familiarize regional job candidates with the
employer brand. Moreover, job postings,
advertising, and data collection, all become
automated on niche web channels where the ideal
candidates are seen to spend more of their time.
Using these channels, both active and passive
candidates are given a chance to encounter the
employer brand, recognizing the various future
opportunities that can be provided with the
job. The results of digital transformation With
all of this, a significant amount of time and
energy is saved on the parts of the recruiters,
which in turn means an improved ROI. In
addition, it also represents a way to help
recruiters focus on other important tasks too,
thus giving them the power to create more DI
initiatives, and examine the ways the employer
brand plays out in-house, all of which can
address high turnover rates. Digital
transformation, thus, brings bolstered
creativity, and successful data-driven
recruitment to the frontline.
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Speaking of data-driven recruitment, automating
repetitive tasks can turn digital transformation
into a real value-added proposition, empowering
talent acquisition professionals to focus on
boosting engagement on those online platforms
where ideal candidates are spending their time.
Data-driven recruitment means gathering
information from every stage of the recruitment
flow, right from first touch content to online
applications, to the interview process, and then
using the data to make better decisions. This
becomes easily possible because you are able to
use Google Analytics and site-specific reporting
to learn why applicants may be dropping out,
which in turn helps to create a more streamlined
experience for the candidates so that the apply
rates tick up. All in all, you can boost up your
application rates, and thus improve your
ROI. To avoid all of the above hassles, you may
also partner with leading talent acquisition
companies in India, one like WalkWater Talent
Advisors, who are always well-versed with the
changing times, and are also experienced with
working in parallel with the digital
transformation in better ways.
For more https//www.walkwatertalent.com/
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