Why Should You Invest in Writing Content for Google or Social Media? - PowerPoint PPT Presentation

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Why Should You Invest in Writing Content for Google or Social Media?

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Why Should You Invest in Writing Content for Google or Social Media? “Well written article as like as Wrist Watch of Dad, that's hookup you wear it again and again” ― Momenul Ahmad. For some time now, marketing experts have debated whether to invest in content writing for Google or social media. Most companies hire SEO agencies to expand their business through content marketing without realizing the potential of social media. – PowerPoint PPT presentation

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Title: Why Should You Invest in Writing Content for Google or Social Media?


1
Why Should You Invest in Writing Content for
Google or Social Media?
2
  • Well written article as like as Wrist Watch of
    Dad, that's hookup you wear it again and again -
    Momenul Ahmad.For some time now, marketing
    experts have debated whether to invest in content
    writing for Google or social media. Most
    companies hire SEO agencies to expand their
    business through content marketing without
    realizing the potential of social media. On the
    other hand, some businesses rely solely on social
    media to grow their audience without utilizing
    SEO. (BBGV2722021)But in terms of purchasing
    intent, Hubspot reports that 71 of people rely
    on social media recommendations before making a
    purchase. At the same time, 61 of people use
    search engines to research a product before
    purchasing. This data makes it difficult to make
    a decision. So lets break it down and analyze
    both strategies to know which one offers a better
    advantage. Targeting Your Specific
    AudienceInvesting in content writing for social
    media and Google can both be useful if you have a
    specific audience in mind. Thats how you can
    acquire relevant sales, traffic, and engagement.
    And its easier to find your target audience on
    social media than using Search Engine
    Optimization (SEO).

3
  • The reason is quite simple every social media
    platform comes with its built-in target audience.
    You can use that as a guide to search for the
    right audience for your products or services.
    However, when you invest in content writing for
    Google, that is, organic SEO, you target people
    based on the conversations they plan to have. And
    not necessarily the platforms theyre already
    using. In other words, organic SEO focuses on
    in-depth research and an extensive understanding
    of keywords people search for on search
    engines. The Efforts RequiredSocial media
    marketing requires a commitment to both creating
    quality content and constant posting. It also
    needs adequate planning and social media
    management tools such as Buffer to schedule
    postings with ease. The tools allow you to create
    posts, schedule and monitor them. However, as you
    may know, the lifespan of a social media post is
    short. And thats why its necessary to post on
    consistent basis and be responsive to comments as
    much as possible. Type of ContentContent is
    highly relevant in both social media marketing
    and organic SEO (content writing for Google).
    There has been a debate on the type of content
    suitable for organic SEO and social media.
    According to Hubspot, long-form content performs
    better for SEO. There are no minimum length
    requirements for blog posts officially. However,
    Yoast suggests 300 words, at least. That said,
    according to Hubspot research data, writing
    longer content should be the rule, not the
    exception.

4
  • So social media marketing and organic SEO rely on
    totally different content types. However, they
    both depend on each other to provide the maximum
    impact. For example, an infographic posted on
    Facebook may link to its long-form content on a
    site. And that can increase traffic to the
    website. You should focus on driving more traffic
    to your web content through your social media
    platforms. And optimize them for search
    engines. Urgent Products and ServicesDoes
    your business provide products and services that
    are in urgent need? Most times, people search on
    Google to find a product or service they
    immediately need. For example, when your air
    conditioner stops working, you search on Google
    for a repair service, right? If you are a company
    that provides emergency services, you should
    prioritize ranking on Google for keywords related
    to your business. Ideally, if youre able to rank
    on the top three results, youll get enough
    clicks. Through that, youll get high search
    traffic to your site, which will result in better
    sales.So you dont need to invest money on
    social media advertising when your consumers are
    searching for your services on Google. Content
    Writing for Google or Social Media Which is
    Better?

5
  • Should you invest in content writing for Google
    or social media? The truth is that both have
    their advantages and disadvantages. Thats why
    its essential to ask these vital questions1.
    Can I identify my niche?2. What opportunities
    lie within my niche?3. What does my target
    audience need? ConclusionInvesting in
    writing content for Google and social media are
    two highly relevant areas you need to consider.
    Both areas can help you get your business to
    another level. The best approach to organic SEO
    and social media is to utilize both of
    them.Search engines have begun ranking for
    engagement. Due to that, you need social media
    marketing to assist in your SEO efforts. However,
    you also need to work on increasing organic
    traffic to your website. As more people come to
    your site, the more they engage on your social
    media platforms.

6
  • So, its better to invest in writing content for
    both Google and social media. Do you need
    help?Do you also want to write content for your
    Social Media or SEO? Do you need our help? You
    too can take a step forward.Contact Us
  • Ph 91 92220 86563
  • Address 450, Mastermind One - IT Park, Royal
    Palms, Aarey Colony, Goregaon (E), Mumbai,
    Maharashtra, India 400065. 
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