Why Invest in Paid Search to Thrive Your Business Sales During the Crisis

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Why Invest in Paid Search to Thrive Your
Business Sales During the Crisis
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• If the content is king, then conversion is
  queen. John MunsellSocial distancing
  guidelines and shelter at home orders by state
  and local governments to slow the spread of the
  COVID-19 and minimize the risk of viral
  transmission means that millions of Americans are
  spending more time at home. This has led to an
  exponential surge in internet usage as more
  people work from home, find ways to entertain
  themselves and connect with one another online.
  (BBGV632021)However, the disruption of the
  steady free flow of money, people, goods, and
  services has had a catastrophic impact on the
  countrys economy causing great concerns for many
  people. We do not know for sure what the economic
  recovery might look like and we cannot tell for
  sure what will happen as time goes on.What Is
  Paid Search Advertising?Paid search
  advertising, commonly known as Pay-Per-Click
  (PPC) or Cost Per Click (CPC) advertising, is a
  form of digital advertising whereby search
  engines like Google, Bing, and yahoo allow
  marketers to place Ads on a prominent position in
  the search engine result page or other
  advertising platforms. Here are some of the
  benefits of investing in paid search advertising
  to thrive in your business sales during the
  current health crisis

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• PPC Helps You to Generate More Qualified Web
  TrafficQualified traffic refers to web visitors
  that are genuinely interested in your products
  services and are most likely to convert to
  customers or leads after their interaction with
  your online business. The power of Paid search
  advertisements is that it allows you to
  strategically target and display ads to consumers
  who are most likely to be interested in your
  business offerings. Paid Search Advertising
  Provides Instantaneous ResultsMarketing your
  business through organic channels takes time.
  There is always a wait-period. For instance,
  though matter how you optimize your website for
  search engines, you will not start to see results
  immediately. It is a long-term process.  On the
  other hand, the speed of results for building
  your business using paid channels is almost
  instantaneous. There is no waiting time for your
  efforts and ad spend to start paying off or
  yielding results. In short, you can start to
  generate new leads and business requests using
  paid ad channels within a couple of hours after
  the launch of your campaign. During this crisis,
  your focus will be on trying to stay afloat.

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• Paid Search Advertising Is Budget-FriendlyA
  lot of marketers think that since paid search is
  on a pay-per-click (PPC) or pay-per-impression
  (PPM) basis they need a lot of money for their
  campaigns. But, in practice, paid search
  advertising can still be run even on a low or
  modest Ad budget. A 2020 pay per click statistics
  has shown that businesses make an average of 2
  in income for every 1 they spend in Google Ads.
  It may not be free, but it is still a
  cost-effective way to instantly serve Ads to
  high-value prospects, attract qualified traffic,
  improve conversion rates, and generate sales for
  your business. This makes it an ideal marketing
  method for small businesses that are on a tight
  or limited budget to still participate enjoy
  the benefits. Paid Search Advertising provides
  measurable resultsThe various channels for paid
  search advertising typically provide marketers
  with relevant metrics and analytics on the
  performance of their paid ad campaigns. As a
  marketer, you can track and analyze several key
  performance indicators (KPIs) such as clicks,
  click-through rate (CTR), cost per click (CPC),
  cost per conversion/acquisition (CPA), conversion
  rate, impression share and lots more.Measuring
  and gauging the results of each key performance
  indicator (KPI) prevents you from investing your
  time, efforts, and resources blindly. The
  measurable results of paid search Ads give you an
  insight into whats working and whats not. This
  allows for quick modifications or adjustments to
  prevent wasteful ad spend and better optimization
  of your ad campaign.

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• Paid Search Advertising Helps to Improve Brand
  RecognitionPaid search advertising can be an
  effective channel to generate brand awareness and
  increase brand affinity. Other than driving
  sales, the goal of your paid advertising
  campaigns can also be for brand awareness
  purposes or increasing visibility instantly. Of
  course, to achieve this feat you need to
  determine your target audience and the various
  channels where they are most likely to be found,
  to determine your brand awareness campaign
  strategy. Paid Search Advertising is
  incredible for local searchAccording to a
  recent Google study, four in five consumers use
  search engines to find local information about
  businesses and want Ads customized to their city,
  zip code, or immediate surroundings. This means
  that a clear majority of consumers are
  increasingly using local search to find
  businesses that are near them. That is why
  focusing on location-based advertisement is of
  utmost importance especially if your business has
  brick mortar stores or specifically serves
  consumers that are within your locale. Do you
  need help?Do you also want to thrive your
  business sales during the crisis via Paid Search?
  Do you need our help? You too can take a step
  forward.Contact UsPh 91 92220 86563Address
  450, Mastermind One - IT Park, Royal Palms,
  Aarey Colony, Goregaon (E), Mumbai, Maharashtra,
  India 400065.