Market for Proximity Marketing Worth 52.46 Billion USD by 2022

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MarketsandMarkets Presents

Market for Proximity Marketing Worth 52.46
Billion USD by 2022 Market for Proximity
Marketing by Location (Indoor, and Outdoor),
Technology (Wi-Fi, BLE Beacons, NFC, GPS
Geofencing), Hardware (Sensors, RFID Tags),
Software (Location Analytics), Service,
Application - Global Forecast to
2022 https//www.marketsandmarkets.com/Market-Rep
orts/proximity-marketing-market-110584904.html
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The report "Market for Proximity Marketing by
Location (Indoor, and Outdoor), Technology
(Wi-Fi, BLE Beacons, NFC, GPS Geofencing),
Hardware (Sensors, RFID Tags), Software (Location
Analytics), Service, Application - Global
Forecast to 2022", published by
MarketsandMarkets, the proximity marketing market
is expected to be worth USD 52.46 Billion by
2022, at a CAGR of 29.8 between 2016 and
2022. The growth of the market is propelled by
the increased focus on business intelligence and
rising market competitiveness along with the
growing adoption of smartphones and proximity
technology. The market is further driven by
factors such as the rapid technological
advancements in location-based services,
increased use of beacons, and growing need for
better customer services response. Browse 71
market data Tables and 76 Figures spread
through 193 Pages and in-depth TOC on "Market for
Proximity Marketing by Location (Indoor, and
Outdoor), Technology (Wi-Fi, BLE Beacons, NFC,
GPS Geofencing), Hardware (Sensors, RFID Tags),
Software (Location Analytics), Service,
Application - Global Forecast to 2022"
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BLE beacon-based proximity marketing market
expected to grow at the highest CAGR during the
forecast period  The market for the BLE beacons
technology is expected to grow at the highest
rate during the forecast period. The high growth
rate of BLE-based market is attributed to its
applications in multi-channel marketing and in
product distribution in the retail industry. In
the retail sector, numerous applications such as
in-store analytics, indoor navigation, and
contactless payments are enabled by the BLE
beacon technology. Also, with the rapid growth of
the retail industry across different geographical
regions, this sector is expected to be the major
end user for BLE beacons. Ask PDF
Brochure https//www.marketsandmarkets.com/pdfdow
nloadNew.asp?id110584904 Retail and e-commerce
application segment held the largest market share
of the proximity marketing market in 2015  The
retail and e-commerce application held the
largest share of the proximity marketing market
in 2015. The retail industry is expected to
witness rapid changes in the near future.
Retailers are now looking for advanced solutions
to respond better to the changing consumer
behavior, particularly in terms of the adoption
of mobile devices in the shopping process. The
increased adoption of smartphones and tablets as
well as mobile Internet offer a major opportunity
to the retailers to effectively market their
products, services, and offers among others.
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North America expected to hold the largest market
share, while APAC would witness the highest
growth rate  North America is expected to hold
the largest market share and dominate the
proximity marketing market between 2016 and 2022
owing to the increased smartphone penetration,
widespread usage of mobile Internet, growing use
of mobile applications mobile web, and
introduction of 4G network by the carriers in the
region. The proximity marketing market in APAC is
expected to have a promising future with
tremendous opportunities, especially in retail
e-commerce and infrastructural sectors. Request
Free Sample Pages https//www.marketsandmarkets.c
om/requestsampleNew.asp?id110584904 The major
players in the North American proximity marketing
market include Apple Inc. (U.S.), Google Inc.
(U.S.), Microsoft Corporation (U.S.), Qualcomm
Inc. (U.S.), and Zebra Technologies Corporation
(U.S.) among others.
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