Social Media Marketing for Better Engagements to New Businesses

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www.samskritisolutions.com
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Social Media Marketing for New Businesses 4
Changes for Better Engagements

• When a business approaches Samskriti Business
  Solutions to help them improve their social
  media game, we dedicate the first stage of the
  work to build a solid base while our social media
  marketing experts craft a customized plan for
  their brand.This base-building phase includes
  levelling up the existing plan with a few tweaks
  which also involve avoiding a few mistakes and
  this alone brings a significant change in reach
  and engagement for most brands.What surprises
  more often than not is that there are a few
  common newbie mistakes made by businesses that
  are often the first ones that are booted out and
  replaced with a slew of changes. If you are a
  small and medium business looking to level-up
  your social media game, we believe you can be
  easily benefited by making a 4 changes to
  your social media marketing. And today we present
  them to you here

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Social Media Marketing for New Businesses 4
Changes for Better Engagements

1. Choose the right social platform
2. Know what works on each social media platform
3. Relevant hashtags for Facebook, Twitter and
   Instagram
4. Integrate paid and organic social media
   strategies

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Social Media Marketing for New Businesses 4
Changes for Better Engagements

• 1. Choose the right social platform
• Often businesses fail to identify the right
  social media platform for their business and use
  some form of generalized content, creatives and
  strategy for all the platforms making the whole
  process unproductive. Only after proper research
  does the right target platform can be identified
  hat tip pay close attention to your
  competitors in your fields.There isnt any
  disadvantage of being active on all social
  platforms only if you optimize your content for
  every one of them based on their audience. If you
  are posting the same content on all the platforms
  you are only spreading yourself thin boring them
  out and dont be surprised if you lose them over
  time. Instead, if you are short of resources you
  can pick your main target audience choose the
  platform/platforms and focus more on them.

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Social Media Marketing for New Businesses 4
Changes for Better Engagements

• 2. Know what works on each social media platform
• Once you identify the right platform, focus more
  on the creatives and type of posts for each
  platform, in general
• Facebook Facebook is fairly liberal i.e. you
  can post anything and everything that works with
  your audience, take feedback and continue your
  posts that align with your goals but refrain
  from posting more than twice per day one/day
  works fine.
• Instagram Instagram is more of a visual medium
  that rewards high-quality images, short videos
  for your brand promotion. Content is relegated to
  caption, so you can make text images to reach
  your audience better if it is a content driven
  posting. You can also use stories for more
  conversational promotion. Quality of creatives
  and consistency is the key with Instagram.

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Social Media Marketing for New Businesses 4
Changes for Better Engagements

• YouTube YouTube as a video search for platform
  works better can work for any brand since you can
  repurpose all those videos on all other
  platforms.Twitter Twitter is more dynamic than
  all the above and is as liberal as Facebook but
  you must make your content easily consumable with
  the right mix of conversational and professional
  communication. Product promotions, sales,
  updates, press releases, customer service
  feedback, you can basically run everything on
  Twitter.

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Social Media Marketing for New Businesses 4
Changes for Better Engagements

• 3. Relevant hashtags for Facebook, Twitter and
  Instagram
• One of the most common mistakes we see is the
  overindulgence in hashtags across social medium
  which will come off as desperate if not dilute
  the cause of the social media post. Here are our
  few tips on hashtags for Facebook, Instagram and
  Twitter
• Relevancy matters a lot for Facebook according
  to our stats, two highly relevant hashtags are
  enough for better engagement from the audience.
  If you intend to use more during a real-time
  event, increase the number of posts but limit the
  hashtags and make them more relevant.
• Twitter is even more real-time dependent
  than Facebook given there is something always
  trending at any point in time. So never use
  irrelevant hashtags given it can miscommunicate
  your posts always aim for 4 or more tweets per
  day if you depend more on Twitter. Anything less
  can escape the attention of your followers, given
  1 hour is an average cycle time for Twitter.
• Instagram is a tad more liberal when it comes to
  hashtags Aim for 5 to 10 highly relevant
  hashtags to your post, of which 2-3 are unique to
  your brand.

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Social Media Marketing for New Businesses 4
Changes for Better Engagements

• 4. Integrate paid and organic social media
  strategies
• Social Media Marketing is tough, so after
  carefully accomplishing all the tasks above it is
  only natural to expect result out of them alone.
  However, there is this bad news engagement
  reach and impressions for organic social medic
  posting on almost every social media platform are
  steadily decreasing. No matter how thorough your
  preparation and cool your creatives are, they may
  not reach their target audience without an
  external boost. So it is essential to pair
  your organic social media strategy with paid
  campaigns to help your business reach its target
  audience more efficiently.

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Social Media Marketing for New Businesses 4
Changes for Better Engagements

• If we have to distil the basics of better and
  efficient social media marketing for your
  business it would be basically Choose the right
  social media platform, generate relevant content
  for your target audience, and make the right use
  of the paid promotion. However, all this is
  possible only after you have a solid social media
  marketing strategy which we will be discussing in
  our next blog post here.That said, every step
  above requires expertise and experience to guide
  your ship through the rough waters. If you have
  got a social media team of your own we advise you
  to focus on the four above steps, implement them,
  take feedback and adjust your course accordingly.
  However if you are a new business you can simply
  leverage social media marketing to improve your
  reach, build your audience and score sales by
  seeking help from our experts at Samskriti
  Business Solutions. Being one of the best digital
  marketing companies in Hyderabad, Samskriti
  Business Solutions has helped scores of new
  business build their brand and grow their social
  media base with our social media marketing
  services, in the last 12 years.

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