What Is Local SEO & How It Works

1
AII DEVELOP PTE. LTD.

• What Is Local SEO And How Works?

Prepared by Aii Develop Digital
Solutions Website http//www.aiidevelop.com.sg/ D
ate 15 March 2021
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
2

• Local SEO is focused on ranking higher traffic in
  your targeted local area.
• When you increase your website's traffic by
  optimising it so that people can find you in real
  life. So when you optimise your website about
  your local area through local landing pages, then
  this process is Local SEO
• You can turn towards website optimization with
  the help of engaging content to boost your local
  SEO. For instance, SEO Singapore Services do
  include such strategies.
• Based on your niche, you need to ascertain proper
  optimisation tools.

What is Local SEO?
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
3

• Local SEO( Local Search Engine Optimisation)
  covers a range of strategies designed to improve
  your online visibility on Google and other search
  engines. This would help when people close to
  your physical location and perform a search or
  when a search includes a particular area.
• Local SEO tactics enable businesses to surface in
  Maps or search results when someone out and about
  on their phone, for example, typing keywords such
  as SEO Services Singapore or SEO Services
  Singapore near me.

The Term of Local SEO
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
4

• Local SEO is the optimisation process for the
  local results in search engines.
• In layman terms, Local SEO services rank your
  online business website on the top level in
  search engines for local searches.
• Local SEO is a practice that optimises websites
  to be found by searchers in their location. It
  helps local businesses find customers and boosts
  their visibility on search engines.
• To sum up, local SEO is a strategic process that
  focuses on emphasising local brick-and-mortar
  businesses' optimisation efforts.

Overall View of Local SEO
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
5

• Any business that receives a significant portion
  of its customer base locally should resort to
  local SEO.
• That could be beneficial for a local retail
  outlet, restaurant, dentist, lawyer and any
  service provider.
• Suppose you have a physical address in a city and
  expect people to go there. In that case, your
  business should be implementing local SEO.

Who is Local SEO For?
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
6

• Some of the prominent statistics advocate the
  importance of local searches for business growth

• 50 of the users who did a local search on their
  phone visited a physical store within one day.
• 34 of the users who did their search on a
  computer or tablet did the same.
• 18 of local searches on mobile phones lead to a
  sale within one day.
• 60 of American adults conduct searches for
  local services or product information on tablets
  and smartphones.

Why Local Search is Important?
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
7

• Some of the prominent statistics advocate the
  importance of local searches for business growth

• 50 of the searches on their mobile phones who
  conduct local searchers are looking for things
  like a local business address.
• 78 of local-based searches on a mobile device
  results in purchases being made offline.
• 71 of people who have been surveyed think that
  they search for a business's location to confirm
  its existence or read the reviews before going
  there for a first-time visit.
• These statistics reveal the incredible and
  inevitable importance of Local Search.

Why Local Search is Important?
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
8
The 3 Important Components of Local SEO
01
02
03
Local SEO Links
Keyword Research
Content
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
9

• Content permits you to incorporate keywords
  required for your local SEO.
• Quality Content is the ultimate way to ensure
  that you can strategically use and incorporate
  keywords.
• Quality Content Provides a great user experience.
  Moreover, engaging content builds up more organic
  traffic.
• SEO involves various strategies such as
  generating backlinks, writing quality blog posts
  and using the right keywords

Why is Content So Important for SEO?
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
10

• SEO Keywords range from main words to complex
  phrases. They are used to inform content so it
  will be relevant, and organic search traffic will
  increase.
• When effectively-researched and optimised,
  keywords act as a conduit to connect your target
  audience with your website.
• Your SEO keywords and phrases in your web content
  make it feasible for people to find your site via
  search engines.
• A website that is well-optimised for search
  engines "speaks the same language" as its
  potential visitor base with keywords for SEO that
  can help connect searches to your site.

Keyword Research
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
11

• When local SEO is concerned, it's not all that
  different from organic SEO.
• Keyword Research, Content, Links and On-page
  technical SEO are the components of organic SEO.
• Local SEO Links have a local focus.
• These elements are significant to get appropriate
  optimisation for your website and its overall
  industry outlook.
• Local SEO Links allows you to put important
  information about your site online, such as your
  business's address and phone number. This helps
  increase your business' exposure on the web,
  making your business better known to residents in
  the area.

Local SEO Links
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
12

• Makes You More Visible Local SEO activity such
  as citation building, helps build online
  visibility. Greater local visibility implies more
  foot traffic, more service customers and more
  sales.
• Boost Site Traffic Optimising your site for
  local search delivers more targeted traffic and
  more traffic for relevant search terms.
• Get More Leads Content Marketing and link
  building will improve the relevance and procure
  more leads.
• Builds Trust Reputation Management builds trust
  in your business and drives traffic and sales.
• Gain Loyal Customers Google My Business
  optimisation can enhance Google Maps visibility
  and gain loyal customers.

The Benefits of Local SEO
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
13

• As a local SEO Company that offers SEO services
  Singapore and local marketing solutions,
  Aiidevelop.com.sg specialises in your small
  business's optimisation needs in the search
  engines, most especially Google. Right from the
  creation of high-quality on-page content to
  off-page local business SEO strategies, our local
  SEO service campaigns are sustainable and
  all-pervasive.
• Our local SEO services, including a result-driven
  local SEO marketing plan, are formulated to offer
  your business improvising visibility and achieve
  a higher ranking in the search engines so your
  customers can find you when and where they need
  to.
• Aiidevelop.com.sg consistently strives to be the
  only local SEO services Singapore Company you can
  rely on for all of your local SEO service needs.

About Aii Develop
Business Name Aii Develop Digital Solutions
Address 105 Cecil St, Level 11 The Octagon,
Singapore 069534
Operating hours Mon-Fri 10am 7pm, Sat 10am 2pm
14
THANK YOU!
Business Name Aii Develop Digital
Solutions Mailing Address 105 Cecil St, The
Octagon, Level 11 Singapore 069534 Email
Address support_at_aiidevelop.com Website
Url www.aiidevelop.com.sg