Storytelling Trends Every Marketer Should Know in 2021

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I!\
THE POWER OF STORYTELLING
Storytelling Trends Every Marketer Should Know in
2021
by Prosper Taruvinga April 7, 2021
Storytelling has been going on for centuries, and
it's still used today to engage people. In an era
when ads are being ignored, storytelling in
marketing is the new trend. People today value
narratives more than ever before. But, achieving
recognition in an era of shorter attention spans
is tough. However, engaging stories make brands
more trustworthy to consumers. In fact, Innova
Market Insights has ranked storytelling as the
No. 1 trend for 2020. Even now, marketers believe
the primary goal of advertising is to sell a
product. But thats not true. Now, more than
ever, customer engagement is becoming very
important to close a deal. A recent study
suggests companies can boost their brands' value
by over 20 times by telling a good story. And to
achieve this, companies need to become master
storytellers. Storytelling has become one of the
major aspects of digital marketing. Marketing
with storytelling involves different methods to
promote products in a positive light. And by now
you might be wondering how to do that. Dont
worry, we got you covered. Here are the ultimate
storytelling trends in 2021 that marketers should
follow
Customer-led Storytelling Customer-led
storytelling is turning customers brand
experiences into marketing assets. It is one of
the most proven ways to impact your audience.
This form of storytelling in marketing combines
emotional and logical elements. And if brand
storytelling allows consumers to see themselves
in the story. Youll hit the jackpot! Because
your customers are the best advertisement you can
find for your business. Once you solve a problem
for them, they tell their friends and family
about it. Which will help you tell their stories,
build trust, and helps grow your audience. So, if
you can get customers talking about you and
telling stories, more sales will come your way.
Thus, start by telling everyone about your
customers instead of your company. Highlight
their opinions, ideas, and dreams. And finally,
figure out ways to build your brand around their
experiences. Here are some ideas on how to gather
customer stories worth telling Give them an
exciting topic to cover. Provide them with a
platform for telling stories. Communicate with
customers to gain insights. Research with your
team members. Send out an open call for story
submissions. Encourage your customers to
contact. Be on the lookout for stories. Share
their stories wherever you can.
Founders Story
The founders story illustrates a brands
origins. And It describes the obstacles it faced,
and how the brand launched a product or service.
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In today's era, customers expect transparency.
They are curious about a company's ethos, how it
treats employees, and how it performs business.
So, a founder s storytelling involves being
clear, concise, and honest. It gives meaning to
what your brand is about and gives your products
a greater purpose. And when your listeners trust
your story, they'll become loyal to your brand as
well. And if it inspires people, they will
support the business through purchasing. But be
careful of whether your brand needs a founder's
story or not. And if having a founder's story
will help your business gain momentum, then go
right ahead and include it. But while developing
a founders story, consider the following Draft
your story. Make it personal, highlight your
struggles. Aim to form a deeper connection with
the listener. Help them visualize the benefits of
your product. Address the specific problems and
give solutions.
Data-driven Storytelling Data analysis combined
with storytelling in marketing may seem
contradictory at first. But in reality, they
complement one another. Data insights support
brand narratives, and stories help to interpret
results more easily. By utilizing each technique,
your campaigns will prove more engaging for
customers. And with data-driven stories, brands
can now grab attention and provide detailed
solutions. The reason is that our brains are
hard-wired to respond better to stories than to
facts. Data helps you create engaging content and
tell a story that resonates. Companies can use
data rather than words to make compelling content
as well. While writing a data-driven story, keep
these in mind Use data-driven stories. Address
key pain points of the audience. Ensure your data
story does not jump off track. The data should
support your story. Highlight the human side of
the business through storytelling. Use
appropriate data visualization methods.
Short Advertisements Nowadays, people dont have
enough time to wait and watch traditional
advertisements. With consumers' attention spans
getting shorter and shorter. Marketers need to
grab attention fast. According to One Story,
around 92 of consumers want brands to make their
ads feel like a story. Introducing 6-second ads.
Ads like these tell more than a brand's story.
But also contribute to engaging the audience. But
do keep in mind, that not everything will appeal
to your niche. So, choose wisely and encourage
your staff to make informed decisions. When
making short advertisements, remember these Put
your brand in the spotlight. Use a catchy
soundtrack. Consider your ad mobile-first.
Adopt Dark Social
Dark social is an emerging phenomenon and
something marketers will have to learn to use.
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Source RadlumOne Po.tt JOctaf data, August 1-26,
20)4
It's content that's shared via e-mail, SMS, or
one of many instant messaging apps. Hootsuite
says that this makes it harder for marketers to
pinpoint social patterns. But nowadays, globally,
70 of referrals are sourced from dark social.
Thus, marketers should devise new approaches to
figure out how people share content. Dark social
gives marketers a lot of leverage. And if
implemented, can open a path to new demographics
as well. Heres a list of tips to consider while
using dark social
Use shorter, memorable URLs. Include sharing
buttons on your website. Use dark social tools to
gain insights. Create original, creative and
consistent content. Make appropriate adjustments
to your social media strategy.
Conclusion In 2021, these are the current
storytelling in marketing trends dominating the
market. And with so many platforms to share away.
Now more than ever is the time to share your
companys story. So, go out there, craft
incredible stories. Try to blend them with the
trends above and watch your traffic soar.
However, if you are not sure about what to do
then you can rely on us. You can enjoy cheap SEO
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prosper_at_livelongdigital.com.au Website
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