Ecommerce Website Accessibility: 7 Proven Tips To Follow In 2021

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Ecommerce Website
Accessibility 7 Proven Tips To Follow In 2021
Every online retail business or ecommerce website
today looks to reach the maximum number of users
with a goal to showcase their products and
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convert them into paying customers. While website
responsiveness, product presentation, and
aesthetics are some of the important factors that
help ecommerce websites to grab more users
attention. But if you wish to convert them into
paying customers, online retail businesses should
look to improve their website accessibility. The
reason why today most retail businesses looking
to hire an experienced website design company
for their business is because they are aware of
the fact that experienced hands always keep
accessibility, responsibility, and aesthetics as
their first priority while creating an ecommerce
website design for the business. Mainly after the
introduction of ADA compliance, it has become
essential for every public and private website
to make their web design accessible to every user
regardless of the impairment they have. If you
are scrolling to the internet to look into how
you can improve your ecommerce website
accessibility then you have landed on the right
article where we are going to highlight some of
the important reasons why businesses should make
their ecommerce website design accessible. Not
only that but we will also be offering a detailed
idea about why you need to focus on improving
your ecommerce website accessibility for better
traffic and conversion. So make sure you stick
to the end of this article. If you are looking
to enhance your ecommerce website design sales
then make sure to check our blog on E-commerce
Website Design Tips For Better Sales (10 Proven
Tips To Consider In 2021) An overview of
ecommerce website accessibility Website
accessibility is one of the most important but
least talked about aspects of web design. Your
business might be offering products that can
help users in different ways. But to convince
buyers to become your paying customer you need
to ensure that they are able to get every small
detail about the product and your business. It
can be only achieved when you
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plan to create and offer an ecommerce website
design with optimized accessibility. Today
almost every shopper prefers to make their
purchase online whether its buying groceries,
appliances, clothes, furniture and more
everything is done online. But have you ever
wondered whether all the shoppers landing on
your ecommerce website are the same or not? If
you havent then its the right time to do it
because people have different kinds of
disabilities, among them visual and hearing
impairment is something found very common in
most people. If you look at the statistics, a
report by WHO states that 1 billion people live
with some or other type of disabilities. Not only
that but 26 percent (one in four) of people in
the US have some kind of disability. Among them,
5.9 percent of the people are either deaf or
have some serious hearing problem. And nearly
4.6 of the users suffer from visual impairment
or have visual disabilities. While the number
might shock you, you need to accept that even
after having these kinds of disabilities their
need is very much similar to other users. That
means they might be looking for the products you
are offering on your ecommerce website. By
enhancing your ecommerce website accessibility
you ensure that every user landing on your
website is easily able to access the web design
and the product page regardless of the
impairment they have. The reason why today most
businesses look to hire an experienced website
design company is that they are aware of the fact
that experienced professionals can help them to
create a highly responsive ecommerce website
with better usability and accessibility. Today
every shoppers landing on your website will
have different ways or we can process to view
and engage with your website and product. They
might be using different devices and tools to
engage with your ecommerce website and the
product page. By making your ecommerce
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website accessible you ensure that they are able
to use these devices and tools effectively or we
can say your website delivers proper response
when users try to access your website using
different devices and tools. If you havent
planned to improve your ecommerce website
accessibility then its the right time to do it.
But the question comes down to how? Dont worry
we have got you covered. In the coming
paragraphs, we are going to highlight every
small tip and technique that can help you to
enhance your ecommerce website accessibility. But
before that lets take a look at why businesses
should improve ecommerce website
accessibility? If you are looking to know the
best ecommerce web design practices to improve
your existing ecommerce website then make sure to
check our blog on Ecommerce Website Design Best
Practices 8 Tips Every Online Store Owner
Should Consider In 2021 Why should businesses
improve ecommerce website accessibility? The
ecommerce website accessibility is directly
related to the user experience of your website.
If users landing on your website are failing to
access the web design or the products page then
it will directly impact your ecommerce website
reputation. There are a number of reasons that
can tell you to quickly get your ecommerce
website redesigned by an experienced website
design company for better accessibility and
responsiveness. One among them is the
accessibility guideline offered by the web
standard organization. If your business is
operating in the US then you can ignore ADA
compliance as many leading websites including
Amazon got into legal trouble due to poor
ecommerce website accessibility. The WCAG 2.0
guideline clearly indicates that every website
should make its design and the elements inside
it accessible to every user landing on the
website. A poor ecommerce website accessibility
not only impacts website conversion
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but also the business reputation which can
directly impact your future goals. Your site
visitor might be using different tools and
devices like the screen reader and other
equivalent tools to access your website. Not only
that but users who can not use conventional
point-to-interact devices like a mouse are
totally dependent on the keyboard to access your
ecommerce website design and the elements inside
it. If your website is failing to respond to
these tools and devices then the user will leave
your website without having any second
thought. If that is the case then it will not
only increase your website bounce rate but also
lower your ranking on the search engine result
page. Apart from that, there are high chances
that users might start writing negative reviews
about your website and business which can
directly impact your businesss online
reputation. If you see this from a business
point of view then every user landing on your
website matters as they can buy your product and
become a paying customer. Today every user has a
number of options in their hands. If your
website is failing to engage them or convince
them to buy your product then they will switch
to your competitors website without having any
thoughts. There are other reasons why businesses
should improve ecommerce website accessibility.
Lets take a look at some of them 1. Allows you
to offre enhanced user experience (UX) One of
the primary reasons why businesses should look to
improve ecommerce website accessibility is
because it helps in enhancing the overall
website user experience. When it comes to
ecommerce business then everything depends on
the user experience you create when users land
on your website and when they leave your website.
While creating user-centric website design
should be the primary goal, incorporating
accessibility allows the website to take its
design to the next level.
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By making your website design accessible you are
ensuring that every disabled user is able to get
the same experience as another user landing on
your website. But for that you need to ensure
that your website is making use of different
features like keyboard-based navigation,
performing searches by voice, allowing screen
readers to deliver the purpose of the web page,
and many more. There are other factors like
video transcript and more which we will be
highlighting when we start discussing how busines
ses can improve ecommerce website accessibility.
So if you wonder why you need to
improve ecommerce website accessibility then
remember it helps in enhancing website user
experience. Read more on https//www.sfwpexperts.
com/ecommerce-website-accessibility-7-proven-ti
ps-to-follow-in-2021/ Contact
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