Current Digital Marketing strategy in 2021- Digiedia Digital Marketing

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Digital Marketing Trends 2021
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CONTENT MARKETING TRENDS
In today's era content is a king of digital
marketing. Content marketing offers better
engagement, better conversions and usually costs
less than other forms of digital marketing and
it is the cost effective method of marketing
your business in a digital world.
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BIG DATA
Big data can be while connwcting millions of
data points to generate correlations.Big data
allows for incredibly deep into strategic
direction, brand positioning, customer
engagement, and even organisational structure.
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MOBILE MARKETING
Mobile marketing is multi- channel online
marketing technique focused at reaching a
specific audience on their smart phone, tablets,
or any other related devices through websites,
E mail, SMS and MMS, social media or mobile
applications.
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SOCIAL MEDIA MARKETING
Social media marketing is the use of social
media platforms and websites to promote a
product or service. Most of these social media
platforms have their own built-in data analytics
tools, which enable companies to track the
progress, success, and engagement of ad
campaigns
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SEARCH ENGINE OPTIMIZATION
SEO is strategies, techniques and tactics to
increase the number of visitors to a website by
obtaining a high-ranking placement in search
results.
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PAY-PER-CLICK
pay-per-click, a model of internet marketing in
which advertisers pay a fee each time one of
their ads is clicked. Essentially, it's a way of
buying visits to your site, rather than
attempting to earn those visits organically.
Search engine advertising is one of the most
popular forms of PPC.
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