Email Marketing Myths You Shouldn't Believe

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Email Marketing Myths You Shouldnt Believe
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• We all know that the digital world is chock-full
  of misinformation and myths presented as facts.
  Email marketing is also not safe from this spread
  of misinformation. Many marketers believe and
  perpetuate a wide array of email marketing myths.
  Believing these myths works against your goals
  and prevents you from creating a successful and
  sustainable email marketing strategy. Debunking
  these myths once and for all will help you gain
  an edge over your competitors and create an
  effective email marketing campaign. So, lets
  debunk some common myths related to email
  marketing!

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4 Email Marketing Myths to Debunk
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• Email Marketing Is Dead
• If you search email marketing is dead on
  Google, you will see innumerable results.
  Although the top-ranking pages dispel this myth,
  the sheer volume of search results and search
  phrases used for this topic highlight that many
  marketers believe email marketing to be a thing
  of the past. However, it couldnt be further from
  the truth. In fact, email marketing is 40 times
  more effective at customer acquisition than
  social media platforms, such as Facebook and
  Twitter. It produces an incredible ROI and
  conversion rate.

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2. Email Subject Lines Should Be Short Many
marketers believe that short subject lines will
boost their email read rate since longer subject
lines will get cut off, and the recipient will
not be encouraged to click through. The ideal
subject line is believed to be between 41-50
characters. However, research shows that longer
subject lines with 61-70 characters were the ones
with the highest read rate. So, there was no
correlation established between email subject
length and read rate. However, email
personalization does play a key role since emails
with personalized subject lines are 26 more
likely to be opened than emails with generic
subject lines.
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3. Unsubscribes Are a Bad Sign Typically,
marketers take pride in the number of subscribers
they have because they believe that this number
highlights the effectiveness of their email
marketing campaign. Its also why businesses
dread the threat of unsubscribes because, with
each pressed unsubscribed button, they believe
that they have failed as marketers. However, this
is one of the most prevalent email marketing
myths. The truth is that if people unsubscribe
from your email list, they were likely not
engaged prospects who would have bought your
services or products. Most likely, they were dead
weight, making a dent in your ROI. These
unsubscribers wouldnt have converted into buying
customers regardless of how many personalized
emails you sent their way.
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4. There Is a Definite Perfect Day to Send
Emails Oftentimes, marketers believe that
sending out their emails on one particular day of
the week will boost their engagement rates.
However, that isnt true, and theres too much
conflicting information on which day is the best
for high engagement. Even Google highlights
various days Tuesday, Thursday, and Saturday
as the best ones for sending emails. These days
are recommended as the best based on different
data points. The problem is that you cant use
them for your specific business niche, email
content, subscribers, and products and expect
guaranteed success. You must conduct thorough A/B
tests and try sending out emails on multiple days
and at various times to figure out what works
best for your subscribers. Now that you know
about the common email marketing myths, dont let
any false information guide your email marketing
strategy. If you need help with planning an email
marketing campaign, reach out to Marketing Tiki
today!
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THANK YOU
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• https//www.marketingtiki.com/