How to Create Custom Content with E-commerce Website Content Writing

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How to Create Custom Content with E-commerce
Website Content Writing

• https//goodmanlantern.com/

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You probably already know the benefits of content
marketing by now. If you dont, well explain it
briefly. Content marketing is an effective way
to grow brand awareness. It can also establish
authority in your sector, generate sales leads
and increase website traffic. Its one of the
most cost-effective marketing strategies you can
use. E-commerce website content writing and
content creation have become increasingly
important. Not only do people expect more in
terms of product descriptions, but customers
demand more from a brand when it comes to other
content too.
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It might feel overwhelming at first. Theres a
lot to think about when it comes to content
marketing. As a first step, it might be best to
learn about the different types of content. This
can be anything that you can create as an
e-commerce business. Once you understand this,
you can take the next step in your strategy. To
help you on your way, weve compiled a list of
ideas on creating custom content for the
e-commerce industry.
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Spy on Your Customers for Writing E-Commerce
Website Content

• By that, we mean to follow them on social media
  to see how they are using your products and if
  they are talking about it. You could even reach
  out to them to ask them how your products and
  services have benefited them. You could even use
  their stories for a creative idea for the future.

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For example, lets imagine that your e-commerce
business offers teaching software to people based
in remote and rural areas. You might see that
teachers in these areas are using your goods and
services to upskill the youth in the area. You
could turn this story into a client testimonial
or inspiring piece that lives on your blog.
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Leave Room for Flexibility

• You never know what might happen that could lead
  your content in an entirely different direction.
  Always be willing to be flexible and adaptable so
  that you can respond timeously to the latest
  events taking place in your industry or the
  world.
• For example, lets take an online clothing store.
  Perhaps they already have their content planned
  for the week ahead, but a large rainstorm is on
  the way. They could switch up their content. They
  could create pieces that detail that offers
  advice. This could be pieces on how to warm up
  for the storm or top winter boots to buy ahead of
  the storm.

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Make Use of E-Commerce Website Content Writing
Services

• Its ok to outsource your writing to professional
  services. In fact, we encourage outsourcing the
  aspects of the job you either cant do or dont
  enjoy doing. A content writing agency should be
  able to create custom ideas for your e-commerce
  websites.
• Agencies can deliver SEO content writing for
  online shopping websites. This is their area of
  expertise, and they have honed these skills over
  the years. You can lean on a professional content
  writing agency. These agencies are excellent for
  e-commerce SEO copywriting. They can also do blog
  writing for e-commerce websites, and product
  description writing. They would also assist with
  your newsletters, blogs, press releases, and so
  much more.

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Check Your Frequently Asked Questions

• If you have an after-sales support team, ask them
  what questions your customers are asking. Also,
  check your social media channels and inboxes to
  see what existing and potential customers want to
  know. This could be information about your
  business or products. Then, use these as ideas
  for future content.

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You can do one long story that tackles all of the
frequently asked questions. Alternatively, you
could break it all up into smaller, more
digestible pieces. You never know what bright
ideas might spark by simply reading through your
FAQs.
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Use Newsletters for E-Commerce Website Content

• When done right, email newsletters can generate
  fantastic ROI. Campaign Monitor reports that
  every 1 spent on email can result in a return on
  investment of 38!
• Newsletters are excellent for every phase of the
  customer journey. It can be used to entice new
  customers with specials or deals, to reward or
  thank existing customers, and to share general
  information about your brand, products and
  services. The key is to customise and personalise
  the newsletters depending on your audience.

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Ask How You Can Add Value to Your Customers

• While online content certainly benefits your
  e-commerce business, it must help your audience
  as well. If youre just creating content for the
  sake of it, you will not get the ROI youre
  looking for, and people wont feel inclined to
  shop with you.

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If you are a tech or software company selling
your goods and services online, put yourself in
the shoes of your desired customer. Ask yourself
questions that potential customers will want to
know. How does this product or service add value?
How does it change the way I work? Does it
increase productivity in my business? Each answer
you give could be a story idea. Use content to
highlight how your company impacts the life of
your end-user and customers.
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Unpack Complicated Terms and Words

• If you are a SaaS company or you specialise in a
  field that is overly complicated, create articles
  that explain the jargon. Not all of your
  customers will know the terms you use or
  understand what your business is about.
• You could create a terminology glossary as part
  of your plan. This also helps with SEO as it
  helps with discoverability around those specific
  terms. These types of educational pieces also go
  a long way to helping build trust and credibility
  around your brand.There are many ways in which
  you can create custom content for your e-commerce
  business. Take some time to brainstorm ideas
  based on the above tips, or ask your writing
  agency to do it for you. You will find that you
  are loaded with ideas and inspiration quickly.
• Good e-commerce website content writing and
  content marketing take time. Keep at it, and you
  are bound to reap the rewards soon.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/