Lifestyle PR Agency Helps to Promote Lifestyle Brand

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Lifestyle PR Agency
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• Lifestyle public relations is about building
  long-term relationships between consumers and
  brands, not only educating them and making
  products and services visible to the right
  audiences. As a lifestyle PR agency, Pearl Lemon
  PR has unrivaled expertise and resources for
  executing global lifestyle and consumer PR
  campaigns that help lifestyle brands thrive.

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Does My Brand Fit The Lifestyle PR Niche?

• Someone mentioned that your brand might be a fit
  for working with a lifestyle PR agency. But from
  glossy magazines to micro influencers, what is
  lifestyle PR? And where do you begin? And do you
  even belong in that category?
• In its most basic form, lifestyle PR is the
  promotion of things designed to improve your life
  and the way you live it into the lifestyle media
  which includes anything from food and drink to
  fitness, travel to pet food, home décor to
  cosmetic products, and just about everything in
  between.

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• For starters, the sheer volume of lifestyle media
  is enormous and growing every day as consumers
  engage with new channels from social media to
  virtual versions of their favorite publications
  that can be accessed via phones and tablets and
  are clickable and shoppable. And then theres
  YouTube, which is a whole other story.
• Indeed, a quick check of the lifestyle
  publications listed in a popular PR influencer
  outreach program indicates that the UK alone has
  over 5,000 lifestyle media outlets.

• Its a confusing scenario. Where do you focus
  your attention? How can you tell the difference
  between a genuine and a fake influencer? Any
  lifestyle PR agency worth its salt (ahem us!)
  will be able to advise you on which ones are
  appropriate for your target demographic, and then
  help you get positioned and seen in all the
  right places and by the right people.

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How is Lifestyle PR Different?

• The fact is that every PR campaign is different,
  but lifestyle PR has a definite tone that needs
  to be maintained. No matter what you offer, your
  target audience needs to believe that taking
  advantage of your products and services will in
  some way, enhance their life, and, in some cases,
  things like their social standing as well.

• For example, there are hundreds of skincare
  products available for consumers to choose from.
  And, if were all honest, many of them start out
  with a similar ingredient base, and do similar
  things. Those that do capture consumer attention
  and not only get them to make a purchase once
  but to become a loyal customer/user are those
  that market and publicize their offerings in a
  way that makes them seem aspirational to the
  target market.

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• However, they will sit up and take notice if
  their favorite beauty blogger recommends a
  certain face cream, or the beauty vlogger they
  watch three times a week on YouTube features it
  and loves it. Some demographics will also be
  hugely impressed if their favorite Sunday
  supplement mentions it, or if a brand principal
  appears on a local news segment.
• As a leading lifestyle PR agency, Pearl Lemon PR
  can help you connect with all of these outlets
  and more to position your brand as the next thing
  that consumers truly must have in order to make
  their life easier, happier, more efficient, or
  however you want them to feel.

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