What is International SEO?

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What is International SEO?
International SEO is the process of optimizing a
websites visibility on different search engines
around the world. For many years, SEO efforts
were focused on local search results and the
development of local businesses. However, with
the growth of the Internet economy and increased
demand for products and services, Internet
marketers have shifted their attention to
international markets. International SEO is a
growing field that involves people from all
corners of the world looking at your website
through a different set of eyes. From the client
that youre working with at the moment, to the
local search engine (LSE), all sorts of
information is being gathered about your
site. Through this information, international
SEO professionals can work out how they can help
push their company ahead in the eyes of
locals. One of the biggest misconceptions
about international SEO is that you need
to move to a different country in order to
succeed. There are many great reasons why people
choose to live in countries other than their
home country, and many of these countries
have excellent opportunities for SEO.
International SEO doesnt mean you have to live
in an urban area or that you should move to a
foreign country it just means focusing on local
search engine optimization techniques. You may
also like What is Local SEO?
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• International SEO checklist
• The international SEO checklist is a list of
  strategies and tactics that could help an
  international business to rank better on search
  engines. These strategies and tactics can be used
  by any business regardless of its location.
• Primary strategies are
• Set up an International-friendly URL.
• Language-target your Audience.
• Tailor your content according to the users
  language.

• Other Strategies are
• Prepare for page experience.
• Avoid Machine Learning.
• Understand that keywords SERPs vary from
  Country wise
• Dont just build links build relationships.
• Keep an eye on International local trends.

How to Implement International SEO Internationally
, search engine optimization requires a
significant investment of time and resources that
can often be difficult to justify when making
local promotions a part of your companys overall
strategy. Search engine optimization requires
extensive knowledge of both local and
global search engine standards as well as
social media analytics and content
creation. International SEO is a form of
geotargeting. However, instead of optimizing your
site to attract traffic from your state or city,
you are optimizing it for other countries and
languages. You can create an
internationalized website by targeting a
different country or language. Your top
priorities for international geotargeting are
threefold. 1. Designate your target country
and/or region with an international-friendly
URL structure (country targeting).
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1. Language tags (language targeting) can be
   used to determine which language pages are
   targeted.
2. Maintain and create content in the target
   language(s) of your users. These are the raw
   materials that you will rank.

Now Lets delve into explanation of these Best
Practises of International SEO
Specify your target country and/or region
with an international-friendly URL structure
(country targeting) The most obvious thing
you should do when choosing a web URL
structure for your International site is to
make sure that every link points to a useful
page. This is a good idea for many reasons it
helps search engines understand the site
and find it easier, it keeps visitors
informed of whats going on in the site
(especially if the site is moving), and its easy
for people to find things once they have started
searching. If youre getting started with the web
and dont know where to start, I recommend taking
a look at the very first page that Google
displays for every site this is often your best
bet for determining what sort of page to
create. When building an international website it
is useful to follow some conventions. One
convention that is often ignored is having a
singular www in the URLs. Having the www in the
URL helps users via search engines to easily
locate a site, even if they dont have
explicit search hints for that domain
(e.g. latinamericannews.com). Having the www
also helps search engine spiders find and include
your site in the first page of results for
queries referring to that country. Your
international friendly website will help visitors
find you easier online and tell Google which page
they should go to if they are looking for
information about something in your country. Many
people outside your country dont have easy
access to the internet so having easy access to
an organizations information on their home page
can be very beneficial for branding purposes. Try
to keep the URL short and easy to remember. Make
sure that all of the pages linked from your main
site have an easy way for people outside your
country to get to them. If a visitor is trying to
find something on your main site but cannot find
it, they will most likely leave and go somewhere
else.
Language Target your website or web pages For
better optimization of your sites visibility in
search engines, use correct language tags.
Use hreflang meta tags instead of titles.
Titles are often very important when ranking
pages in search engines, even more so if you are
around 10 20 of the sites visitors. On the
other hand, meta descriptions are less frequently
updated and therefore less important than title
tags. If the meta tag or hreflang attribute is
set on your page, then visitors from different
countries will see different content. Visitors
from Hong Kong will see different content
from visitors from the US or
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Germany. If your content is primarily targeted at
users in these countries, you will need to make
sure that there is sufficient value added for
them within the page itself or that additional
content is provided which sufficiently represents
you to the user from their point of view.
Tailor your content to your target users
Language and Culture Content and features that
are universal can be perceived as more
authoritative and valuable to visitors from
different parts of the world. Visitors from
different parts of the world evaluate products
and services according to the information they
are presented with. And, natural language
processing technology has made it possible for
website owners to personalize content according
to the users native language. Visitors from
different parts of the world also find it easier
to make trust-based purchases in sites that are
willing to go out of their way to understand
their needs and wants. Imagine for a moment that
you live in a city where everyone speaks your
language and also happens to be as interested in
your culture as you are. It might not be an
actual city, but it could be close enough. This
is precisely what international SEO is all about.
Its about creating localized content in order to
cater to the interests and needs of the target
audience.
Conclusion Yes, creating an international SEO
strategy is a long, complicated process.
But the most important aspects are keyword
localization and URL structure.Start by putting
as much effort into your localized keyword
research and content planning as you have for
your main site. And finish with implementing a
long-term plan for your URL structure.If
you can do that, youre well on your way
to entering new markets with a strong
international SEO strategy to guide you.