10 powerful tips to know before starting a YouTube channel (1)

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10 powerful tips to know before starting a
YouTube channel
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YouTube is the most popular video-sharing
platform and has more than 31 million channels.
The sheer number of channels illustrates the
intense competition in this field. Today, content
creators constantly look for the best YouTube
equipment, shooting location, and editing tools.
Armed with all of these, they intend to create
quality content that will keep the subscribers
glued to the channel. However, keeping your
viewers hooked to your YouTube channel is easier
said than done. If you do not want to have your
videos lost in a sea of content, you need to take
proactive measures about creating a powerful
YouTube channel. Here are ten tips that you must
consider before you create your YouTube
channel. Consistent Posting A look at some of the
most popular YouTube channels will reveal that
all of them are consistent with their posts. When
you launch a channel, you cannot afford to wait
for perfection in every single video. Ideally,
you should identify your resource availability
and come up with a posting schedule that is
convenient for you. Ensure that you stick to the
schedule and deliver consistent content. When you
force yourself to be productive for the first few
days of your YouTube journey, and over time, it
translates into a habit. Doing the Homework These
days, you do not need a degree in filmmaking to
create professional-quality videos. Do your
homework and study content from television and
OTT platforms like Netflix or Prime. Watching
quality content will give you lessons in
lighting, production quality, camera angles, etc.
You can then incorporate these in your YouTube
videos and give a boost to your video quality.
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• Gearing Up
• No battle can be won unarmed, and video making is
  no exception to this. While you do not need the
  most advanced tools in your initial days, you do
  need a few basic pieces of types of equipment.
•  Get yourself a camcorder that has in-built
  stabilization, a 50 X optical zoom range, and a
  minimum of 1080p video resolution. Choose an APS
  C sensor with a maximum 1.6 crop factor.
•  If you want to skip the camcorder and use your
  smartphone, make sure that your phone is equipped
  with in-built stabilization, has low-light
  compatibility, and a minimum resolution of 13MB.
  We recommend that you use a device with storage
  of at least 128 GB.
•  For those who intend to use a digital camera,
  choose a device with a minimum resolution of 1080
  p. Fixed lens with optical zoom work well, and
  you must focus on a device with mic input. That
  way, you can connect an external mic to the
  camera for your recording purposes.
•  If budget is not a constraint and you want to
  settle for the best, choose a user-friendly DSLR
  camera. We recommend sensors in the ISO range of
  25,600. Pick a DSLR that can shoot at 24 to 60
  fps and has the provision of autofocus in video.
• Setting the Right Benchmark
• While consistency is an important aspect of your
  YouTube channel, you need to pay due attention to
  the video quality as well. To set the correct
  quality benchmark, you need to be ready to chop
  off the parts that compromise the quality of the
  video. Ensure that your video clip goes through
  multiple layers of editing so that only the best
  quality content reaches your viewers eyes.
• Avoiding Overdoing It
• When you set out to create your YouTube channel,
  you should pay special attention to the fact that
  there should not be any over-editing. While 3D
  effects and contrast graphics help you illustrate
  a point, they may not be necessary for every
  video that you create. For the best results, go
  for a simple setup and process. That way, the
  viewer will get the videos raw feel, which will
  cause them to relate better to the content.

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Transcribing Your Video You must transcribe all
the video content that you post on
YouTube. Search engines do not index captions,
and that is why the transcription boosts your
online visibility. From the viewer's perspective,
the transcriptions enable your video to reach
users who have their devices on mute, are hearing
impaired, or do not speak the language of the
video. Studies establish that the addition of
captions results in a 7.32 increase in the views
of YouTube videos. SEO Optimization of Video The
addition of primary keywords to the video title
and secondary keywords in the description gives a
major boost to the online visibility of your
video. Pay special attention to the description
section, as this will help a potential viewer get
a perspective about your video. You can further
optimize your video by adding tags that
categorize the videos and help in ensuring that
it reaches the target audience. Adding
Call-to-Actions (CTAs) and YouTube Cards CTAs and
YouTube cards are powerful tools to direct your
viewers into watching other relevant content. If
your YouTube channel has videos that are related
to each other, you can leverage CTAs at the end
of the video to guide the user. With
YouTube Analytics, you can identify points in
your video where the viewers are the most likely
to drop off. You can add YouTube cards at such
points to direct the user into watching some
other video from your channel. Developing A Thick
Skin As you are considering starting a YouTube
channel, chances are that you already know of its
perks. What no one tells you is that the platform
is not filled with not just angels. A slight miss
from your end will be amplified, and you should
be ready to bear the brunt and face the
criticism. You should be able to tell apart
constructive criticism and pure trolling. You
must develop a thick skin that will allow you to
ignore the trolls. Every YouTube journey is
unique, and you cannot expect to please every
viewer all the time. The tips discussed in this
article will help set out on your YouTube channel
and attract viewers. As you create more videos,
you will figure out the tactics that work for you
and the ones that do not. Heres wishing you the
very best for your YouTube adventures ahead.
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