Benefits of Using Long Tail Keywords in Paid Search Strategy (1) - PowerPoint PPT Presentation

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Benefits of Using Long Tail Keywords in Paid Search Strategy (1)

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Looking for an automatic bidding software? Data Bid Machine is what an online business website needs to manage pay-per-click advertisement campaigns. Data Bid Machine suggests long-tail keywords to target relevant audience for creating successful PPC marketing campaigns. – PowerPoint PPT presentation

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Title: Benefits of Using Long Tail Keywords in Paid Search Strategy (1)


1
Data Bid Machine
  • Benefits of Using Long Tail Keywords in Paid
    Search Strategy

https//www.databidmachine.com/post/benefits-of-us
ing-long-tail-keywords-in-paid-search-strategy
2
Online Search Behaviors
  • Online searches with keyword patterns are
    changing rapidly. Many searchers are asking
    questions like how to set up a Google Adwords
    account or what is the best air fryer.

3
Benefits of Using Long Tail Keywords in Paid
Search Strategy
  • Buyers of Google Adwords are chasing the head
    keywords and driving up their costs.
  • There is a huge opportunity in keywords with
    natural language patterns as search behaviors
    evolve. Long-tail keywords are hard to find and
    optimize without machine learning or deep
    learning.

4
Once the campaigns are running, Data Bid Machine
will update CPC bids on a daily basis either up
or down depending on performance and conversions.
AI technology increases and decreases bids to
optimize your budget and give you the most
performance possible.
5
Online Search Behaviors
  • Online searches with keyword patterns are
    changing rapidly. Many searchers are asking
    questions like how to set up a Google Adwords
    account or what is the best air fryer. We are
    seeing longer form searches (more natural
    language-based) which is further creating
    challenges to manage scale. However, there are
    opportunities to find better patterns, reduce
    costs, and win more customers with the same
    dollars.

6
Long Tail Keywords for SEO and SEM
  • In addition, research shows why long-tail
    keywords are good for search engine optimization
    (SEO) as well as search engine marketing (SEM).
    According to Neil Patel, long-tail terms will
    help you generate organic search traffic to your
    website. Theyre the holy grail of SEO.
  • Long-tail searches account for 70 of all
    queries. Also, the long-tail keywords actually
    convert at a higher rate because there is more
    user intent when a searcher is specific with
    their words.

7
What does Data Bid Machine Do?
  • Data Bid Machine uses machine learning to uncover
    the long-tail keywords for your website. Our deep
    learning algorithms will find terms you may not
    realize are sending you traffic.
  • Data Bid Machine creates clusters of ad groups
    within your Google Ads SEM campaigns to organize
    the long-tail keywords that will generate more
    traffic for your PPC ads.

8
What does Data Bid Machine Do?
  • https//www.facebook.com/databidmachine
  • https//www.instagram.com/databidmachine/
  • https//www.linkedin.com/company/data-bid-machine/
  • https//www.youtube.com/channel/UCyvW8LKHwsekIGtBh
    nVXo2A
  • 1751 Point Pleasant SE
  • Smyrna, GA 30080
  • contact_at_databidmachine.com
  • https//www.databidmachine.com/
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