African Advertising - PowerPoint PPT Presentation

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African Advertising

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The African Advertising industry is a huge business, and it requires different entrepreneurs of colour to participate. In the past, African-American agency owners were usually prohibited from hiring non-African-American executives due to their colour. Apart from that, black-owned advertising businesses were sometimes regarded as being less capable of selling advertising to African-Americans. As a result, more powerful firms frequently neglected them. In reaction to these racial biases, many advertisers have made structural modifications to their firms. – PowerPoint PPT presentation

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Title: African Advertising


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African Advertising
  • ForeMedia Group

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African Advertising
  • The African Advertising industry is a huge
    business, and it requires different entrepreneurs
    of colour to participate. In the past,
    African-American agency owners were usually
    prohibited from hiring non-African-American
    executives due to their colour. Apart from that,
    black-owned advertising businesses were sometimes
    regarded as being less capable of selling
    advertising to African-Americans. As a result,
    more powerful firms frequently neglected them. In
    reaction to these racial biases, many advertisers
    have made structural modifications to their firms.

3
  • New Black African Advertising executives and
    entrepreneurs have stepped forward to make the
    industry more diverse. Several of them have
    carved out a successful career in business.
    They've been around for a long time and are still
    going strong. Continue reading to learn more!

4
Industry Inherent Hostility To Their Race
  • While African-Americans have traditionally been
    underrepresented in the advertising profession,
    this has not been due to a lack of desire, but
    rather to the industry's intrinsic racism. In
    general, it is considered that talent will always
    take precedence over other factors. As a result,
    this group will need to compete for jobs in the
    industry.

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CONTACT
  • ForeMedia Group
  • Location Nigeria
  • Contact No. 44 208 158 5552
  • Email Id info_at_foremediagroup.com
  • Website https//foremediagroup.ng

6
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