Top Digital Marketing Trends in 2022 You Should Know About

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Top Digital Marketing Trends in 2022 You Should
Know About od o
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Z02-2-

• It is not each passing year, it is with
  each passing day, digital marketing gets
  complex because what might have worked as a
  digital marketing strategy today, might not work
  a few days later.
• The pandemic has left a lot of businesses in
  havoc and now as we enter the New Year 2022,
  there are a lot of evolutions that took place in
  the digital market that have a greater potential
  to digitally engage consumers more
  effectively. This pandemic has bought a new
  era of marketing called digital marketing
  though this domain has been for long,
  during this pandemic when the physical
  stores started to shut down, they were
  forced to search for alternative business
  solutions and one such solution that a
  business could afford is digital marketing.
  This has completely changed the way a
  business operates, as it made them aware of
  the latest trends that work for their
  business and how to leverage them for their
  business advantage.
• We will now get into the 2022 digital marketing
  trends.
• Artificial intelligence This trend has the
  potential to transform Digital marketing to
  a greater level and the business world has
  been buzzing that Al would take over the future
  of marketing. This is so true, as there
  are more than 60 of the business owners
  already started using Al chatbots and more
  than 90 of the internet users might have
  already interacted with one.
• Al can be used and has the capacity for
  improving communication, analysing the data,
  predicting consumer behaviour, and yes, of
  course, it helps in easing out manual stress.
• Let us look at some of the examples of Al in
  Digital Marketing
• For customer interaction Al chatbots are used
  as live chat interfaces which helps in
  interacting with the users as if they are talking
  to a real human being. These chatbots

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• will keep the conversation quick as they
  would provide the answers to the users'
  queries within a second, reducing the time taken
  in a conversation.
• With the introduction of Alexa, Siri, Google
  Assistant, which are known to be Al tools that
  interact with the users just like a human
  being and follow the requests that the users
  give.
• Al in voice search After the introduction of
  voice search, there is a super hike in the
  raise of Al-powered virtual assistants. The
  users will just have to use their voice
  search to push a query and Ding! the virtual
  assistant will provide the answer within
  seconds. Since the users are being dependent on
  such virtual assistants, many apps have added
  these as their key feature and
  started giving the customers a
  personalised experience.
• Augmented and virtual reality Few of the
  biggies have adopted augmented and virtual
  reality as a part of their marketing
  strategy. IKEA is one such business that
  has adopted this so well, that it has started
  to give its users an experience that they could
  feel the furniture that they wanted to
  purchase right in from of them and try it
  before purchasing. Even Flipkart has this
  feature where the user can try how the
  product looks at their place and then purchase
  the same.
• Programmatic advertising This trend comes
  very handy for the advertisers to target
  segmented audiences and use real-time data
  that yields advertisements delivered at the
  right time to the right people. Advertisers
  have the opportunity to target age
  demographics, on a particular day and at
  a specific time. What attracts the
  most of programmatic advertising is, it
  has the choice of customization, targeting
  and data-driven technology behind purchasing
  of impressions on a website.
• Shoppable content This trend was introduced
  by lnstagram where the product or service
  can be marketed in a simple and interactive
  form rather than keeping boring, long length
  product descriptions. The users can find this
  feature on lnstagram, where marketers post
  shoppable content features through a post or
  story and the users can simply swipe or click
  on the link to redirect to the product page
  on the website. Users have appreciated this
  feature as it gives a smooth user experience,
  faster loading visuals and changes the entire
  experience of shopping on an eCommerce website.
• WhatsApp Marketing There is no doubt that every
  person who has a smartphone would have WhatsApp
  installed in it and businesses have thought why
  not take advantage of this and started
  marketing products and services through
  WhatsApp. This trend has completely changed
  how businesses reach consumers and engage
  with them. Businesses can reach out to the
  consumers through a WhatsApp business
  account and inform the consumers about the
  available products, order status, make
  payments, etc. This business account will also
  create trust in the mind of the consumers
  and will reach out to the business if
  they require anything else.
• Micro-influencers These are the people who
  have an online presence more than a normal
  person but less than a celebrity.
  Micro-influencers are generally thought
  leaders in their niches, where they keep
  growing and become an expert in their
  industry. Businesses

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step on this new trend where they take the help
of micro-influencers and build trust with their
followers and create an authentic endorsement of
the products and services. 6. Vernacular SEO
It is no doubt that English is a universal
language and in earlier days most internet
users were dominantly from English speaking
countries since the internet has invaded into
a much deeper part of the world, users of
different regional languages have flared and
to rewrite the internet with regional languages
is an alarming need for businesses. With
vernacular SEO, businesses have started
developing their websites, keyword targeting,
advertising and have enhanced their SEO
strategy for a different language other
than English. This makes the internet more
accessible to everyone, as the user can read in
their regional language and help build users to
build trust that every business desires. Now
that you know how these new 2022 digital
marketing trends would shape up a business.
You can try out these new and exciting trends
where the digital marketers would help you in
inculcating these and deliver you with the best
value.