Top Customer Engagement Strategies for 2022

1
Top Customer Engagement Strategies for 2022

• The changing business landscape and technology
  evolution need marketers to rethink their
  customer engagement strategies.

2
Customer Engagement Strategies

• The changing business landscape and technology
  evolution need marketers to rethink their
  customer engagement strategies. How should we
  embrace this shift? Now that your customers are
  engaging with your business using new digital
  methods such as push notifications, chatbots, and
  interactive content, marketing engagement
  strategies must go through an overhaul.

3
Customer Journey and Customer Engagement Platform
(CEP)

• Engagement technologies have paved the way for
  new marketing opportunities. Brands need a
  thorough understanding of customer journey maps
  to comprehend customer behavior across different
  touchpoints. The sophisticated analysis will
  empower marketers to create the right Marcom
  strategies and deliver a relevant experience.

4
With a customer engagement platform

• Marketers now need to adopt an omnichannel
  strategy to create personalized conversations on
  channels their customers prefer. Digital customer
  engagement is a rage. But if your customers
  prefer an offline channel in addition to online
  channels, you should be focusing on both.

5
Customer Engagement Solutions, Goals, and
Measurement

• There are various stages in the B2B buying
  journeys, resulting in different marketing goals.
  With new tech tools entering the market at a
  breakneck speed, you must take stock of the
  software to assess if it meets your needs and is
  worth the investment.

6
Marketing with Purpose- Tell your story

• You cant fake purpose. Build genuine customer
  relationships and create content that strikes a
  chord in your audiences hearts. Leverage the
  power of storytelling. We need a narrative. But
  you cant just tell a story you have to live
  that story. Modern marketers cant keep asking
  for customers time- they need to earn it.

7
In the end

• The tools and strategies you use for boosting
  customer engagement need to be customer-centric
  in the first place. It can never be about how you
  want to engage your customers. Itll always be
  about how your customers want to be engaged.
• For more such updates, check Out recent Martech
  Cube Slides.