Your Guide to Find the latest Content Marketing Trends

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Your Guide to Find the latest Content Marketing
Trends
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• Every year seems to bring a new set of marketing
  trends, those "can't miss" opportunities that
  scream out for attention. If we were to hop on
  every trends, we'd certainly grow dizzy from
  exhaustion. Nevertheless, there are some trends
  that we'd be foolish not to recognize.
• As we begin the last chapter of 2017, many
  companies are still working through the creation
  of a bona fide content marketing strategy. If
  that's you, here are some hints Native
  advertising continues to be the gateway drug to
  success, and mobile continues to be the flavor of
  every month.
• That said, Smart Insights reports that content
  marketing is THE single most important technique
  for driving incremental sales in 2017. In an
  industry that's all about experimentation, some
  key trends stand out.
• For More Information Please visit,
  http//www.insight2012forum.com

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• Here are content marketing trends that everyone
  is talking about.
• 1. Brands Will Continue to Invest in Original
  Content
• Recently, it became public knowledge that tech
  giant Apple is planning to invest of 1 billion
  in original content. Though some gossip states
  that Apple is making this move to take on
  Netflix, we believe there's more on Apple's mind
  than video streaming. As competition in this
  space heats up, brands need to stay relevant.
• Valuable, original programming can help companies
  grow an audience and keep current customers
  satisfied.
• Google is also purchasing original content from
  media companies and brands to fill in content
  gaps, while Facebook is investing huge amounts of
  capital on original video. Not to be outline,
  online shopping giant Amazon will perhaps be the
  largest investor of all. Though the consequences
  remain to be seen, one thing is for sure content
  marketing is taking the spotlight.

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• 2. Transparency Will Reign King (or Queen)
• Consumers are becoming increasingly desensitized.
  We want -- and often expect -- companies to be
  transparent, authentic, and dedicated to giving
  back. After all is said and done, however, many
  consumers are reporting frustration with brand
  advertising, environmental claims, charitable
  contributions, and corporate support for various
  causes. Though such efforts have been successful
  for some brands, this type of promotion is
  increasingly being perceived as desperate or
  dishonest.
• Moving forward, brands need to focus on
  transparency and disclosure to close this gap as
  much as possible. Enter Influencer Marketing.
• Yet, working with influencers can be sticky. The
  Federal Trade Commission continues to take
  measures to protect consumers from companies who
  aren't transparent enough, including work with
  influencers. Take what happened with Machinima.
  In 2015, the FTC slapped Machinima, a YouTube
  gaming network, with a warning for not disclosing
  paid endorsements to YouTube influencers.

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• And this is far from the only instance. A quick
  Google search shows that a lack of disclosure and
  transparency have caused trouble for many brands.
  To build (and maintain) the trust of your
  audience, the next phase of influencer marketing
  and branded content needs to ensure that every
  piece of content created is transparent.