Do’s and Don’ts for Direct Mail Marketing

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• PHONE NUMBER 475-256-0303 EMAIL
  contact_at_namericanmedia.com

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Direct Mail Marketing

• Direct mail is still an effective way to generate
  business for your company.
• Direct mail has many components that need to fit
  together to increase the chances of success.
• The two most important components are the
  creative and the mailing list.
• Proper strategy can produce amazing results.
  Thats where North American Media come in.

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Dos of Direct Mail Marketing

• Follow the 40/40/20 Rule
• Define Your Audience
• Proofread and Implement Quality Control
• Go Through a Trial-and-Error Process
• Use Personalized Mail

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Donts of Direct Mail Marketing

• Include More Than One Call-to-Action
• Forget to Follow-Up with Customers
• Write Boring Headlines and Confusing Content
• Waste Too Much Time on Design
• Forget about Online Traffic Altogether

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Reference Links

• Direct Mail 101
• 7 Key Elements to Consider when Planning a Direct
  Mail Campaign
• 7 Ways to Drive Website Traffic with Direct Mail
  Marketing
• 8 Ways to Measure a Direct Mail Campaigns
  Success
• What Is Customer Acquisition? Tips for Boosting
  Direct Mail Customer Acquisition

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Contact Us

• ADDRESS 100 Reserve Rd. Suite 23, Danbury, CT
  06810
• PHONE NUMBER 475-256-0303
• EMAIL contact_at_namericanmedia.com

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Thank You