Best PPC Company in India | PPC Agency Services in India

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PPC ( Pay Per Click )
Types of PPC
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PPC( Pay Per Click)
PPC stands for pay-per-click, a model of internet
marketing in which advertisers pay a fee each
time one of their ads is clicked. Essentially,
its a way of buying visits to your site, rather
than attempting to earn those visits
organically.
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There are six types of PPC

• Search advertising
• Display advertising
• Social media advertising
• Remarketing
• Sequential remarketing
• Google Shopping

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Search Advertising

• Paid search advertising (also known as sponsored
  ads, search marketing, search-engine marketing,
  pay-per-click marketing, and cost-per-click
  marketing) is a technique that displays ads in
  search-engine results whenever someone searches
  for the PPC services India or products offered by
  the advertiser. In this way, the ad displayed
  perfectly matches each query.

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Display Advertising

• A type of online advertisement that combines
  text, images, and a URL that links to a website
  where a customer can learn more about or buy
  products. There are many ad formats. These ads
  can be static with an image or animated with
  multiple images, video, or changing text

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Social Media Advertising

• Social network advertising refers to the process
  of matching social network users to target groups
  that have been specified by the advertiser.
  Social media marketing services involves creating
  content on social media platforms, engaging with
  followers, and running social media
  advertisements.

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Remarketing

• Remarketing is a feature that lets you customize
  your display ads campaign for people who have
  previously visited your site, and tailor your ads
  (using dynamic remarketing) to these visitors
  when they browse the web and use apps. Use this
  feature in your Display Network campaigns.

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Sequential Remarketing

• Sequential retargeting is a method of remarketing
  that focuses on an audience based on their
  previous actions. It tailors the message
  according to where the user is in the buying
  cycle, what actions he or she has taken, and how
  he or she interacts with the brand.

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Google Shopping

• Formerly known as Product Listing Ads, Google
  Shopping is a service provided by Google. It
  allows customers to search for, view and compare
  products.

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