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With the prominence of data science, businesses started realizing the importance of investing in retail analytics solutions. – PowerPoint PPT presentation

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Title: sharnarahul


1
Uplift your Sales with Retail Analytics and Big
Data
  • With the prominence of data science, businesses
    started realizing the importance of investing in
    retail analytics solutions.

2
Improve your sales with Retail Analytics and Big
Data
  • The retail industry is an extensive storehouse of
    data, including customer data, supply chain data,
    merchandising data, sales data, etc. Ironically,
    most of these valuable databases largely remained
    untapped till a decade ago. With the prominence
    of data science, businesses started realizing the
    importance of investing in retail analytics
    solutions.
  • Data-backed insights are more precise as opposed
    to guesswork or gut-driven directives. With
    new-age, data-centric retail enterprises
    garnering astounding success, it is evident that
    data-backed decisions drive higher sales and
    profitability.
  • Here are five proven techniques to boost your
    retail sales and profitability with data
    analytics

3
Embrace Planogram Automation
  • Using the right retail planogram software can
    bring about incredible transformation in your
    stores merchandising. For instance, turning
    around a store for the festive season,
    end-of-season sale, or showcasing new products
    can be challenging. The entire layout requires
    planning, designing, and execution from scratch.
    Automated planograms can achieve a high level of
    precision and meticulousness.

4
Use the Right Retail Analytics Solutions for
Predictive Analytics
  • The retail industry is a customer-focused
    industry, i.e., retail strategies primarily aim
    to cater to the latest consumer requirements.
    Since consumer trends and preferences are highly
    dynamic, relying on gut-based/instinctive
    planning is too risky. AI-run predictive
    analytics tools and algorithms can yield concrete
    data and actionable insights to steer your retail
    business decisions in the right direction.

5
Focus on the Metrics that Matter
  • A common mistake of most retail businesses is
    paying attention to retail figures that dont
    matter much. Based on your customer profile,
    products, and outlet specifications, a proficient
    analytics team can assist you with metrics that
    matter. The best example is that of store
    footfalls metrics. Sensors for footfall counting
    will take the headcount of every individual that
    enters the store by default. But if you have
    families/large groups frequently visiting your
    store, taking an individual headcount will yield
    misleading footfall figures.

6
Provide In-Store Virtual Assistance
  • Virtual Assistants are not in vogue from the
    customer service point of view. They can be an
    excellent mode of collating crucial data on the
    latest customer preferences. In the current
    Covid-19 situation, virtual store assistance can
    deliver a personalized yet contact-free shopping
    experience.

7
Rely on a Holistic POS System
  • Gone are the days when POS systems task was to
    compute and accept payments. Today, a holistic
    retails POS system is the focal point of your
    daily store SOPS, reports generation, and
    employee accountability. If you want to set up
    new retail stores or transform existing ones, opt
    for a cloud-based, digital, and wireless POS
    system. Such a system will boost your operational
    capabilities and enhance the customer experience.
  • Conclusion
  • Merely capturing customer data or gathering
    supply chain data will not help propel your
    retail business ahead. These can be converted
    into actionable insights to drive effective
    business decisions with the right AI tools and
    algorithms. Big data can revolutionize your
    performance, whether it is the cutting-edge
    retail planogram software, holistic POS systems,
    or predictive analytics. Leveraging the right
    metrics will steer progress on all fronts-
    retails operations, merchandising, sales,
    brand-building, and CRM.

8
Contact us -
  • Website https//www.denave.com/
  • Email sales_at_denave.com
  • Phone 91 120 3875100 (PAN India)
  • 60 321681913 (Malaysia)
  • 65 68361762 (Singapore)
  • 44 203 828 0926 (UK)
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