What Are Core Elements Of Brand Identity?

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Core Elements Of Brand Identity
B Y P I X E N I T E P V T L T D
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What is brand identity?
Brand identity is a collection of various
elements that a business creates to portray the
right image of the business in front of
customers. It is more than designing the right
logo and placing it on the packaging or mounting
it above the front door. It is about crafting
the brand's overall personality that brings out
the core element of your brand's DNA.
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Why Does Brand Identity Even Matter?
1 A Strong Brand Can Demand A Premium Price
For A Product Or Service
2 Big Organizations Will Take You Seriously
3 Give An Edge Over Your Competitors
4 Easy To Build A Business In The Shape You Want
5 Easy Recognition
6 Quick To Get More Business
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Brand Identity Elements
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Brand Voice Or Tone
Brand Name
Color Palate
Logo Design
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Tagline / Slogan
Imagery
Typography
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Brand Name
If you are a believer in shakespeare's words in
romeo and juliet's play, "what's in a name,"
then you probably soon run out of business, as
in the business world, the brand name is
everything. It indicates what your business is
associated with and helps consumers to recognize
and distinguish it from the rest. A strong and
powerful brand name gets recognized widely and
leaves a permanent mark on consumers' minds. For
example, the most common thing we use when we
want toothpaste in india, we say we need
colgate. The word "colgate" is actually the name
of the brand, while the actual product is
toothpaste.
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Brand Voice or Tone
If you are a believer in shakespeare's words in
romeo and juliet's play, "what's in a name,"
then you probably soon run out of business, as
in the business world, the brand name is
everything. It indicates what your business is
associated with and helps consumers to recognize
and distinguish it from the rest. A strong and
powerful brand name gets recognized widely and
leaves a permanent mark on consumers' minds. For
example, the most common thing we use when we
want toothpaste in india, we say we need
colgate. The word "colgate" is actually the name
of the brand, while the actual product is
toothpaste.
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Color Palette
How do colors matter? Well, it does matter a
lot. It gives a push to the visual branding
elements. Our brain immediately triggers the
name when we see a certain color combination
for example, one can recognize google with its
color the same goes with mastercard and many
more. Colors trigger emotions and give meaning,
while choosing a color palette considers human
psychology, trends, context, and culture.
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Logo Design
Every business, be it small, medium or large,
needs a logo, period. In fact, it is very hard
to find a business without a logo. We all can
recognize five rings linked together as the
Olympics, two interlocking circles as
Mastercard, swoosh as NIKE, and the list goes
on. How would you recognize them if there were
no logos? When a consumer sees a logo again, the
brain quickly registers it and thinks, "Oh, I
know that brand."
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Imagery
We are visual creatures, and our brain remembers
visuals over text more. Imagery consists of all
kinds of images you come across, all branding,
advertising, and marketing. Just like other
brand identity factors, be it color palette or
logo, imagery plays a vital role in getting
recognition in the market.
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Tagline / Slogan
Do you recognize "I'm lovin' it" or "Taste the
thunder"? Yes, you are absolutely right it's
McDonald's and Thumbs Up taglines who doesn't
recognize it? Well, that's the power of the
tagline. Tagline or slogan may not necessarily
apply to every business.
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Typography
Typography is referred to as the fonts used by
businesses in all materials. Choosing a font is
vital as unappealing fonts tend to reflect badly
on the reader's emotional response to content.
Just colors and typography convey the tone and
value of the brand.
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Let us Paint Your Brand Identity
While putting all the above elements into
creating an amazing brand identity, consistency
is a key factor to build a powerful and impactful
brand. By positioning yourself as a strong,
caring, and witty brand, you have the chance to
win the hearts of consumers. You can't toss a
new brand into the market and expect people to
embrace it with an open heart. Instead of going
for trial and error, why don't you hire the best
branding agency Ahmedabad? Work with experienced
brand identity designers like us to bring
thoughts into reality.
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Contact
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info_at_pixenite.com https//pixenite.com/ 91
74879 37238 91 98984 02060
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Thank you!