How to boost sales through online channels using omnichannel/multichannel strategies

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Tagrain

• How to boost sales through online channels using
  omnichannel/multichannel strategies

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Key takeaways

• Importance of taking your business online
• Understand what is Omni/Multi-channel
• How to set up Omni/Multi-channel retail business

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Why do retailers need to sell online?

• According to a report by Stitch Lab, Retail
  businesses that also sell on websites and
  marketplaces generate 190 more revenue than
  merchants who only sell through physical stores.

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In Southeast Asia

• 90 of Singapore shoppers will opt to make online
  shopping a major part of their shopping plans in
  2022-23
• 73 planned to shop online to avoid the holiday
  rush in Malaysia
• 92 of Indonesian shoppers are intending to buy
  online during the festive season

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What's Omnichannel retail?

• Omnichannel retailing refers to linking a
  stores brick-and-mortar operations with its
  online business across various touchpoints of
  customer and brand interaction so that every
  interaction with a brand across all channels
  feels like one seamless experience.
• Better brand awareness and discoverability
• Connected physical and digital commerce
• Unified sales, customer and inventory data
• Increased customer lifetime value (CLTV)

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What is multichannel retail?

• Multichannel retailing is selling products
  using multiple sales channels that arent
  interconnected with each other. It allows
  consumers to choose which channel they prefer,
  but both shoppers and brands have to behave
  within the confines of the channel.
• Increase sales and turnover
• Improve acquisition and retention of customers
• A competitive advantage over your competitors
• Better data collection that enhances productivity

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How to set up omnichannel retail?

• You need to set up an online eCommerce store,
  such as Shopify.
• Connect your physical and online store through
  your in-store POS system.
• Develop a complete and seamless customer
  experience across all channels.

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How to set up multichannel retail?

• You need to create a seller account on popular
  online marketplaces.
• Sort your inventory and select the products you
  want to sell online.
• Export your catalogue or list your products with
  all the vital information, and youre good to go.

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How Tagrain POS system can help your
omnichannel/multichannel retail business?

• Set up an in-store cloud POS software that can
  also streamline inventory, customer orders and
  delivery for online sales.
• Connect your physical store with your Shopify
  store via your POS system to sync orders,
  customers and inventory.
• Create a separate stock catalogue, customer list
  and payment options in your in-store POS to
  manage orders coming from online marketplaces.
• Track orders and manage deliveries or allow store
  pickups for seamless order fulfilment.

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