How to Use Business Storytelling to Create a Loyal Client Base

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How Business Storytelling Services Can Help Build
Lasting Relationships

• https//goodmanlantern.com/

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Business storytelling can be a powerful tool for
building customer relationships. A powerful
business narrative can connect with your audience
emotionally. Its also a great way to earn
consumer trust, and long-lasting business
relationships require trust. Nowadays, many
business relationships are formed online. This
means your brand story must work to humanise your
business. A business with character and depth
fosters feelings of empathy and connection. At
the crux of it, the goal of business storytelling
is to elicit these feelings of empathy within
your target audience. That said, creating
business storytelling that connects to your
audience isnt always easy. Heres how you can
use the power of storytelling to build great
business relationships.
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1. Identify and Segment Your Audience

• Its important to understand your audience before
  starting the business storytelling process. If
  you know your audience, you can target the right
  audience. Clarifying your ideal profile buyers
  traits can also help your marketing team. It
  helps them create content that taps into their
  interests, too.

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Knowing your prospects pain points can help your
team create effective storytelling for content
marketing thats well-targeted, searchable, and
discoverable. A great way to do this is to
perform in-depth market research, which helps you
understand what content to share. The content you
share should solve a pain point and your audience
will see it as valuable. Offering valuable
information to your audience is a great way to
earn their trust. Performing in-depth market
research can seem intimidating at first, but
breaking it down into smaller steps can help
smooth out the process. First, identify what you
need to know about your audience. For example,
you could gather information about their
demographics, psychographics, and behaviours.
Demographics include your prospects age, gender,
income, and level of education. Psychographic
traits can be your prospects lifestyle, values,
and personality traits. Behaviours include
purchasing patterns, media trends, and brand
loyalty.
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Once youve collected the information you need,
you can begin segmenting it. Segmenting your
audience means placing them into groups based on
their shared traits. Youll then tailor your
marketing efforts to each group. Identifying and
segmenting your audience will help you create
what resonates with them. This resonance is key
when using storytelling in your content marketing
strategy. Resonance fosters long-lasting business
relationships.
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2. Focus on Your Unique Value Proposition
The online world is saturated. So use
storytelling for businesses to highlight what
sets your brand apart. Your business has its own
story, services, and strengths leverage these to
develop your unique brand personality. Your
business should have its own unique value
proposition (UVP) as well. But how does your UVP
elicit an emotional reaction to foster trust,
connection, and loyalty? Prospects need more
than a good product to buy in these days. They
must resonate with your businesss values, too.
In a recent study, up to 82 percent of shoppers
said they want to support a business that aligns
with their values. In the same study, 39 percent
of shoppers said theyd cut ties with a brand if
they found out that their values werent aligned.
So, its this UVP thatll do the selling for your
brand and how you communicate your UVP is key.
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A business UVP must be subtly woven into its
business storytelling strategy. The UVP can give
your brand personality and will inform your
businesss voice, stance, and perspective. On top
of connecting with your audiences values, your
UVP adds depth to your brand personality. The
more well-rounded your brand personality is, the
deeper it will connect with your
audience. Remember that your UVP is what drives
your business story forward while setting your
brand apart. Getting clear on your UVP, carrying
out, and expressing it can create an emotional
connection online. An emotional connection builds
trust, which is essential to building customer
relationships that last.
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3. Be Authentic

• Did you know that stories cause the brain to
  light up differently? Human beings are literally
  hardwired to connect to stories. Storytelling
  turns on the logical and emotional side of the
  brain and connecting different information also
  encourages long-term memory retention. So,
  business storytelling isnt just a way of adding
  meaning to your content strategy. It also makes
  your brand more memorable.

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Remember that people can tell if youre being
authentic or not. We live in the era of
authenticity. People want to be valued as
individuals. They expect your brand to bask in
its individuality, too. When telling your brand
story, be authentic, open, and transparent. These
traits can humanise your brand, which fosters
empathy with your audience and creates that
highly sought-after connection. Authentic
stories are engaging, and the success of social
media influencers is proof of this. Powerful
brands are honest they share whats really going
on behind the scenes, including their challenges,
pitfalls, learning curves, and more. Their secret
is that theyre vulnerable. Their story is also
coherent since its a narrative of real events.
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In an increasingly digital world, it can be
difficult to connect. If your brand is
transparent, open, and vulnerable, its stories
will be more emotive. Authentic stories are
powerful, and powerful stories elicit emotion,
which makes them highly memorable. Ultimately, an
authentic brand story can deepen the overall
customer-company connection.
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4. Engage With Your Audience
When storytelling for your business, its
important to interact with your audience online.
In this way, you nurture and build relationships
with your client base. Encourage your audience to
engage with your content by asking questions. You
can also ask for feedback, and respond to
comments and messages in a timely
fashion. Interacting with people also gives your
audience a greater sense of well-being. On the
other hand, passive scrolling makes people feel
even worse. Customers expect you to engage with
them. In fact, online social media engagement is
the number one choice for customer care. A
complaint resolved on social media is said to
increase brand advocacy by up to 70 percent.
Whats more, everyone expects brands to reply
within one hour of receiving a message.
Responsiveness shows that your business values
its customers.
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Of course, engagement is a two-way street. It
requires a back-and-forth conversation between
your company and its audience. So, engaging with
your audience requires actually being social. Be
social online by posting regularly. Ensure that
your marketing team responds promptly to comments
and inquiries, too. Since engaging with your
audience is another way to humanise your brand,
keep your tone of voice authentic, consistent,
and warm.
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Great Loyalty
Heres another great benefit of online engagement
when storytelling for your business. Your brand
has the power to create a community. Building a
community around a brand through content
engagement can create a sense of belonging for
customers. Creating a community through business
storytelling can also foster deeper
relationships. It connects customers to other
people with similar traits and interests. Joining
a large and loyal following thats excited about
what your business offers makes your clients feel
like theyre a part of something meaningful. In
turn, clients may feel more connected to your
brand. If your clients feel connected, they are
more likely to stay loyal to your business.
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5. Create High-Quality Content Consistently

• If you want to build a strong business
  relationship with your audience, create
  high-quality content that offers value.
  Consistently sharing valuable content is a great
  way to establish trust. Again, business
  storytelling centres around fostering trust.
  Trust can win over your prospects and maintain a
  loyal client base.

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Conclusion
You can use business storytelling to build
positive, long-term relationships with your
clients. Storytelling is human, so it has the
power to successfully personify your brand. Since
emotive stories are noticed, understood, and
better retained, invoking emotion in your
storytelling and content marketing strategy can
really set your brand apart online. Most
importantly, empathy drives connection. A
well-thought-out brand narrative can then nurture
that connection increasing your clients
lifetime value and overall customer loyalty. If
youd like to put together an emotive story that
really connects with your audience, Goodman
Lantern offers business storytelling services to
get you started. We can help you identify and
communicate your brands unique voice and
personality.
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/