7 Things That Are Killing Your SEO

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7 Things That Are Killing Your SEO
By - https//www.i4.net/
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Duplicate Content

• Duplicate contenteven when used sparinglyhas
  a drastic, negative impact on your SEO (search
  engine optimization). If you have any pages on
  your website that feature similar or identical
  content, do yourself a favor and fix that. Reword
  each page so that it is unique and so that it
  fits the topic of the website page it was written
  for. If writing isnt your strong suit, hire an
  external content writer to beef up your website
  and eliminate all duplicate content. As soon as
  Google reindexes your site, you will see a
  significant increase in your SEO score and your
  overall site performance.

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Broken Links
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• Broken links and redirects are links on your
  website that lead to error pages (typically 404
  or 301 error codes). Broken links are never a
  good thing. If you have any broken links on your
  homepage, website visitors will be unable to
  visit some of your secondary pages, and they are
  much more likely to abandon your website before
  purchasing your product or service. Additionally,
  your SEO score will decrease, which means you are
  less likely to rank on Googleeven if your
  website is relevant to the search query. So be
  sure to analyze your website and rectify any
  broken links or redirects that need fixing.

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Copyright Violations

• Copyright violations usually result in Google
  and other search engines removing your website
  from its search engine rankings. Simply put,
  copyright infringement is when you use someone
  elses intellectual property without proper
  permission. Copyright violations can take many
  different forms, including linking to another
  persons website or product with inaccurate or
  nonexistent information, using another companys
  trademark phrase or logo (such as Nike), selling
  someone elses product on your website, or even
  copying certain HTML code onto your website with
  no modifications.

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Mobile-Unfriendliness
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• Google has released a definitive study
  showing that mobile-friendly websites are better
  for SEO. Of course, this depends heavily on what
  you are trying to achieve with your website. But
  as a general rule, mobile-friendly websites are
  more appealing to users and more beneficial in
  terms of search engine optimization. The majority
  of website interactions these days come from cell
  phones, tablets, and other mobile devices, so
  creating a mobile-friendly website is crucial if
  you want to attract a wide audience. If your
  website content gets cut off when viewed from a
  mobile device, or if it is hard to navigate on a
  cell phone, you should adjust your code and your
  website format so that it is more
  mobile-friendly. Use Googles mobile-friendly
  test to see how your website measures up.

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Low Page Speed

• If your website is particularly slow to load,
  you are likely to lose potential customers. This
  is especially true for potential customers who
  are unfamiliar with your business and have not
  yet established a relationship with you. Those
  customers will either leave your website and
  never think of it again or turn to your
  competitors. In addition, if you cant provide a
  fast and reliable experience to your prospective
  clients online, they will opt to purchase
  products and services from other companies that
  can provide faster service. Because slow websites
  are less appealing to users, Google sees page
  speed as an extremely important factor in regards
  to SEO. If you have any large videos, GIFs,
  images, or complicated features on your website,
  be sure to check your page speed using Googles
  free page-speed test and optimize your website
  accordingly.

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Keyword Stuffing
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• Keyword stuffing is a term used to describe
  the excessive use of a certain keyword or
  keyphrase proportional to the word count on your
  website. There are many instances in which
  keyword optimization can benefit your SEO. But if
  you overdo it, your wording will sound clunky and
  unnatural. This can create confusion for users
  and turn them away from your website. If your
  content is unappealing or seems too promotional,
  they are more likely to abandon your site and
  turn to another. Additionally, certain search
  engines penalize companies that use excessive
  keywords on their site. Google and Bing have
  established limits on keyword usage per page, so
  if youve experienced any SEO penalties due to
  keyword stuffing, take that as a sign that you
  need to tone it down.

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Vague Anchor Text

• Anchor text is the text that appears beside a
  link to your website on the SERPs. Google uses
  this text to index your content, so if its not
  specific, clear, and concise, you will be
  penalized in search results. This doesnt mean
  that you cant have vague descriptions like
  Click Here or Learn More. However, if you
  want to attract new customers and increase your
  businesss reach, make sure that the anchor text
  for all your website pages is written clearly and
  in a way that is easy for newcomers to
  understand. This will help visitors find what
  they are looking for quickly and improve Googles
  ability to index your website, ultimately
  increasing your SEO score.