ECommerce Experience from Heaven to Hell – Things that Kill User Experience of Shoppers

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Believe it or not, we all have been
optimistically browsing online to buy something
much needed in this pandemic situation. After
jumping from one online store to another, we
scroll dozens of eCommerce sites and finally you
manage to find the worthy item to purchase. And
when you try to proceed for the checkout, you got
an alert asking for registration! That is called
a bad user experience. You are frustrated and
finally, move away from the online store. On the
other hand, Googles obsession with user
experience is globally known! And if your online
store fails to match the criteria of Google, you
might see a negative impact on the ranking of
your website. This will result in a reduction in
the overall conversion rate of your eCommerce
store. Still, if you are not thinking about user
experience, your Magento eCommerce development
services investment will go in vain. When it
comes to an eCommerce website, user experience is
not just about a good design, but it is more
about how well it functions. A bad user
experience causes online shoppers to switch to
another website. But the question is how you come
to know that your online store is not doing well
in terms of user experience? Here are a few of
the most ignored signs of bad user experience
that kills the user experience of shoppers in
most of the eCommerce sites.
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Fail to display product listings in a new
tab Most of the online visitors often follow the
practice of opening multiple tabs to compare
different products and revisit them again later
at the time of making any decision. It is obvious
that shoppers wont like to click-through
multiple products one after another while
shopping. If your online store is not allowing
shoppers to open product listing in a new tab,
you are losing their interest in you! Make sure
you dont repeat the mistake made by others. You
can get expert assistance from a professional
Magento agency or can hire a Magento developer to
get it done for you! Your online eCommerce store
is taking ages to load Of course, online
consumers spend a long time finding the right
product for their choice. But it doesnt mean
they are ready to spend more time waiting for
your storefront to load! No matter how hard you
have invested in Magento eCommerce development
services, the slowness of your online store will
kill their interest in you and result in a bad
user experience in the end.
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Making account creation a MANDATORY step for
shopping When you sell online, you should first
think about the convenience of the buyers. Just
imagine, you are visiting a local store, selected
a few items of your choice, and at the counter
the cashier force you to register with them in
order to purchase the goods or else you will have
to leave everything you have chosen in the store
and show you the way to exit. It is hard to
believe right? The same goes for online stores as
well. Confusing or problematic checkout You might
be thinking that once an online consumer reaches
the checkout part, you have won the battle. But
unless and until any buyer completes the
checkout, it is never a win situation in the
eCommerce business. The lengthy and tedious
checkout process often frustrates online buyers.
It wont help them complete their order, instead,
it discourages them. To overcome the same, it is
essential to follow a few best practices like
giving users the option to continue shopping from
the checkout page, enable visual checkout, and so
on. You can hire a Magento developer to guide you
in incorporating necessary UI/UX elements to
improve the checkout process of your online store.
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Lack of post-sales support! One of the core tasks
of customer service is to boost user experience.
And that is what the expectation set by the
consumers when they visit your online store. If
you think you have invested heavily in Magento
eCommerce development services, your website
looks great, and you are all set to roar the
market, then you are wrong. You have to work out
the post-sales support and make it work for the
consumers. Many eCommerce sites often ignore this
important aspect. No matter how beautiful your
website is, if you fail to provide better
customer service, all your investments will go in
vain. What you should be understood from the
above discussion is that simply investing in
Magento eCommerce development services is not
enough, you need to care about the user
experience as well. If you fail to provide a
top-notch user experience to your audience, you
will never get close to meet their expectations.
And remember, the eCommerce industry growing
exponentially, and you have a lot of competitors
to look out for. So, ensure you dont make any of
these UX sins for your eCommerce business. Want
to know how you can hire Magento developer to
take care of all your UI/UX worries? Get in touch
with us now!
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