Local SEO tips: how to increase the local influence of your website (1)

1
Local SEO tips how to increase the local
influence of your website?
2

• Local SEO tips
• Because more people than ever are now searching
  for local businesses using both standard and
  mobile devices, local SEO has become essential
  for any business that serves a specific
  geographic region. While its something that
  simply cant be overlooked, it has actually
  become more complicated in recent years.
• The main reason is that Google wants to ensure
  that they provide the best experience to
  searchers who are expecting local results. This
  goal has caused them to put measures in place
  that discourage businesses without an actual
  local presence from gaming the system.
• Although executing the right local SEO strategy
  can be a challenge, the good news is Google does
  want to display real businesses in its local
  results.

3

• So if you have any kind of retail presence in
  your area, you should be able to get the
  visibility you want by following a handful of
  straightforward steps, as well as knowing certain
  pitfalls to avoid
• How to get started with local SEO
• The first thing youll want to do is create a
  Google Business page. When it comes to filling
  out this page, the more information you can
  provide, the better. That includes adding plenty
  of pictures to your page so people can see what
  your business looks like and exactly what it has
  to offer.
• Once you have a Google Business page, you can
  begin focusing on other tactics to augment your
  efforts. One of those tactics is to ensure all
  mentions of your business name, address and phone
  number (NAP) are up to date.

4

• Having plenty of these up-to-date citations from
  credible sources sends a strong message to Google
  that your business does indeed have an actual
  local presence.
• Finally, identify ways to keep the momentum
  going. Whether thats including a link to your
  Google Business page at the bottom of emails, or
  creating a strategy for how many times a week you
  want to share content through your page, keeping
  your efforts active will help drive the best
  results.
• What to avoid
• Once you get your local business SEO on the right
  track, the last thing you want to do is make a
  mistake thats going to derail your progress. The
  two biggest things you want to avoid are creating
  any type of fake reviews or doing anything online
  that could tarnish your reputation.

5

• In terms of fake reviews, Google is quite good at
  identifying patterns that seem unnatural, so
  avoid the temptation to write reviews of yourself
  or pay others to leave positive remarks.
• And when it comes to protecting your reputation,
  even if you receive a negative review, dont
  respond in anger. There are countless examples of
  businesses making things way worse for themselves
  by getting mad at negative reviews instead of
  finding a better way to deal with them or simply
  ignoring the review.
• By putting the steps we covered to work, as well
  as keeping in mind the things that you should
  avoid, youll be able to develop a local SEO
  presence in Googles results that will help
  generate phone calls and visits from highly
  targeted potential customers.

6
(No Transcript)