How to Get the Best Website for Your Practice

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How to Get the Best Website for Your Practice

• Ten years ago, only the most forward-thinking
  doctors and dentists had their own practice
  websites. Most of these were templates,
  self-created or based on printed materials such
  as brochures already being used by their
  practices. But times have changed, and most
  websites created even five to ten years ago are
  now obsolete.
• Your website is a critical component of your
  online marketing effort. In order to perform its
  many functions effectively, it should follow best
  practices that have been established for website
  design, development, branding, content and SEO.
  Unfortunately for most healthcare professionals,
  the Internet has commoditized websites with
  inexpensive templates containing generic content
  and graphics. Aside from being cheap, these
  websites offer you zero benefits when compared to
  custom sites that contain fresh content, solid
  branding, user-friendly functionality and both
  on-page and off-page SEO.
• The 7 Must-Haves for Any Healthcare Website
• So what should you look for in a new or revamped
  website for your practice? What elements must you
  have in order to build the most effective
  possible Internet presence? Here are seven
  must-haves to look for
• Custom content. This is a big one. Why? Because
  its the only way to
• get noticed by Google and other search engines,
  while respecting your visitors with meaningful
  information that they have not read elsewhere.
  The text should be professionally written, easy
  to understand, unique to your practice and
  specifically aimed at your audience.
• Custom design and branding. Showcase who you
  really are without getting lost among the
  template crowd. Make sure that your branding

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• images, fonts, colors and graphics are
  consistent across all your medical or dental
  marketing materials.
• Request an appointment form. Give your visitors
  an easy, convenient way to reach out and become
  your patient.
• Calls to action. Your calls to action should give
  visitors reasons to contact you and they should
  appear in different forms on all your web pages.
  The goal is to motivate your visitors in as many
  ways as possible.
• Content editor. You should have the ability to
  make edits yourself, whenever you want, via the
  backend of your website. This feature will help
  you make quick changes when necessary and timely.
• Own your website. If someone else owns it, you
  cannot move it to another hosting company or make
  changes any time you wish. Make sure you own your
  content, art and the website build itself.
• A website without SEO is essentially worthless
  these days. Make sure that your site includes
  both on-page and off-page SEO.

The 4 Major Myths About Healthcare Websites Every
year, the number of consumers who search online
for health information goes up. The latest
studies show that over 90 percent of Americans
use the Internet, over 75 percent use the
Internet to search for health information and
over 60 percent use online patient reviews to
help choose a doctor, dentist or other healthcare
provider. Despite the numbers, myths about
websites still abound in healthcare. Here are
the four most prevalent ones 1 Websites are
too expensive and too complicated. Truth
Websites are cost-effective, dynamic and
flexible. Having a website does not have to be
imposing. Think of your costs in
terms of return on your investment. Weigh all the
advantages against the
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price. Remember that, once your site is designed,
developed and launched, the costs for maintenance
will only be nominal. Your website is actually a
budget savior. It cuts the expenses of print
advertising and other traditional marketing
media. And it lets you easily modify or update
your content any time you want. 2 Internet
leads are not as good as walk-ins or ad-generated
phone calls. Truth Web presence delivers wider
patient reach and higher conversion. Information
and reviews of healthcare services are readily
available to patients online. Your Internet
presence gives you visibility and accessibility
that bolster marketability. Your website can
attract and service new patients while catering
to existing patients 24/7.
3 Websites are impractical and only good for
image building. Truth Websites build credibility
and open communication with prospects. A good
website is definitely an image-builder. It allows
you to position yourself as a trusted information
provider, reinforcing your credibility as a
service provider. If you dont have a website,
most patients will think you are inexperienced or
out-of-touch. Your website is a convenient
platform for feedback, interaction and
doctor-patient access through email, opinion
surveys and message boards. 4 Having a flashy,
feature-rich website will get you more visitors
and leads. Truth Easy-to-navigate pages and SEO
performance generate more traffic and benefits
than flashy bells and whistles.Robust
applications or overcrowded features can make it
hard for search engines to access and categorize
your site. They can slow page-loading times and
frustrate
visitors very quickly.
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After designing and developing thousands of
custom healthcare websites for physicians,
dentists, physical therapists and allied
healthcare professionals in virtually every
specialty, Practice Builders is ideally suited to
guide you to online healthcare marketing success
for your practice. When you want a custom-built
website that is functionally and esthetically
balanced, intelligently responsive, flexible for
your future needs and dedicated to building user
trust, talk to a Practice Builders e- media
consultant. Tell us about your web design,
development, hosting and search engine
optimization goals.