THE NEW NEWS MEDIA-SCAPE Lee Rainie

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THE NEW NEWS MEDIA-SCAPE Lee Rainie
Director Pew Internet ProjectPublic Broadcasters
Atlanta February 17, 2009
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New information ecosystem Then and Now
Industrial Age Info was Scarce Expensive Institut
ionally oriented Designed for consumption
Information Age Info is Abundant Cheap Personally
oriented Designed for participation
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The internet is the asteroid Then and now
2000 46 of adults use internet 5 with broadband
at home 50 own a cell phone 0 connect to
internet wirelessly lt10 use cloud slow,
stationary connections built around my computer
2008 74 of adults use internet 58 with
broadband at home 82 own a cell phone 62
connect to internet wirelessly gt53 use cloud
fast, mobile connections built around outside
servers and storage
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Media ecology then

• Product Route to home Display Local
  storage
• TV stations phone TV Cassette/ 8-track
• broadcast TV radio
• broadcast radio stereo Vinyl album
• News mail
• Advertising newspaper delivery phone
• paper
• Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein Co
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Media ecology now

• Product Route to home Display Local
  storage
• cable TiVo (PVR) VCR
• TV stations DSL TV Satellite radio player
• Info wireless/phone radio DVD
• Daily me broadcast TV PC Web-based
  storage
• content iPod /MP3 server/
  TiVo (PVR)
• Cable Nets broadcast radio stereo PC
• Web sites satellite monitor web
  storage/servers
• Local news mail headphones CD/CD-ROM
• Content from express delivery pager satellite
  player cell phone memory
• individuals iPod / storage portable
  gamer MP3 player / iPod
• Peer-to-peer subcarriers / WIFI cell
  phone pagers - PDAs
• Advertising newspaper
  delivery phone cable box
• Radio stations camcorder/camera PDA/Palm game
  console
• game console paper
• Satellite radio non-electronic storage
  sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein
Co
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Ecosystem change 1

• Volume of information grows

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and the long tail becomes more important --
Chris Anderson
Amazon, Rhapsody/iTunes, Netflix
Traffic
20-40 of traffic or sales in the long tail
Content
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Ecosystem change 2

• Variety of information and sources of information
  grow

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and people have more options for their
passions-- Markus Prior and Cass Sunstein
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Ecosystem change 3

• Velocity of information increases and smart mobs
  emerge
• -- Howard Rheingold Clay Shirky

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Ecosystem change 4

• Venues of intersecting with information and
  people multiply and the availability of
  information expands to all hours of the day and
  all places we are
• -- Nielsen Company

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Ecosystem change 5

• Peoples vigilance for information changes in two
  directions
• 1) attention is truncated (Linda Stone)
• 2) attention is elongated (Andrew Keen Terry
  Fisher)

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Kaiser Family Foundation, Media Multitasking
Among American Youth, December 2006
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Ecosystem change 6

• The vibrance and immersive qualities of media
  environments makes them more compelling places to
  hang out and interact
• -- Metaverse Roadmap Project

1) Virtual Worlds
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Ecosystem change 6

• The vibrance and immersive qualities of media
  environments makes them more compelling places to
  hang out and interact
• -- Metaverse Roadmap Project

2) Mirror Worlds
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Ecosystem change 6

• The vibrance and immersive qualities of media
  environments makes them more compelling places to
  hang out and interact
• -- Metaverse Roadmap Project

3) Augmented Reality
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Ecosystem change 6

• The vibrance and immersive qualities of media
  environments makes them more compelling places to
  hang out and interact
• -- Metaverse Roadmap Project

4) Life-logging -- Gordon Bell
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Ecosystem change 7

• Valence (relevance) of information improves
  search and customization get better as we create
  the Daily Me and Daily Us
• Nicholas Negroponte

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Ecosystem change 8

• The voice of information democratizes and the
  visibility of new creators is enhanced. Identity
  and privacy change.
• -- William Dutton

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Ecosystem change 9

• Voting on and ventilating about information
  proliferates as tagging, rating, and commenting
  occurs and collective intelligence asserts itself
• -- Henry Jenkins
• David Weinberger

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Ecosystem change 10

• Social networks become more vivid and meaningful.
  Media-making is part of social networking.
  Networked individualism takes hold.
• -- Barry Wellman

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Content creation

• 64 of online teens have created their own
  profile on a social network site like MySpace or
  Facebook
• ----
• 35 of online adults have such profiles

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Content creation

• 33 of college students keep blogs and regularly
  post
• 54 read blogs
• ----
• 13 of online adults have a blog
• 36 read them

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Content creation
20 of online young adults say they remix content
they find online into their own artistic
creations ---- 11 of online adults have done this
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Behold Homo Connectus

• Different species with a different sense of
• Expectation about access to information
• Place and distance
• Presence with others
• Social networking possibilities
• Capacity to build community
• Possibilities of play
• Time use
• Personal efficacy

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A new pattern of communication and influence

• attention
• acquisition
• assessment
• action

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How do you.

• get his/her attention?
• leverage your traditional platform
• offer alerts, updates, feeds
• be available in relevant places
• find pathways through his/her social network

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How do you.

• help him/her acquire information?
• be findable in a long tail world
• pursue new distribution methods
• offer link love for selfish reasons
• participate in the conversation about your work

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How do you.

• help him/her assess information?
• honor the ethics of your kind of story telling
• be transparent, link-friendly, and archive
  everything
• aggregate the best related work
• when you make mistakes seek forgiveness

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How do you.

• assist him/her act on information?
• offer opportunities for feedback
• offer opportunities for remixing
• offer opportunities for community building
• be open to the wisdom of crowds

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Thank you!

• Lee Rainie
• Director
• Pew Internet American Life Project
• 1615 L Street NW
• Suite 700
• Washington, DC 20036
• Lrainie_at_pewinternet.org
• 202-419-4500