James Campbell, Firstgiving

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Leveraging Social Media for Online Fundraising
Success
Case Study How to Leverage the Social Media
Explosion for Online Fundraising Success

• Presented by
• James Campbell, Firstgiving
• Ann Grunert, Special Olympics Delaware

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Agenda

• Person-to-person online fundraising
• Special Olympics case study
• Real-world examples
• Demonstration
• The Firstgiving account

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About Firstgiving

• Who we are
• - A leading provider of online fundraising tools
• Some history
• - Established in 1999 in London and expanded to
  the US in 2003
• Our mission
• - Make possible for anyone, anywhere, to raise
  money for important causes

Since 1999, we have raised over 300 million for
over 5,000 nonprofits worldwide!
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What is Person-to-Person Fundraising?
Donors

• People making personalized appeals for causes
  that are important to them
• Giving your supporters the ability to leverage
  their social network to make a difference

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Person to Person Fundraising With Firstgiving
Fundraising Page
Donation Screen

• Premium Start Page

• Nonprofits direct their supporters to their own
  Start Page
• From there, they make their fundraising page

• Fundraisers create their page
• Email out the link
• Add to MySpace, Facebook or blog
• Spread the word

• Donors support their friends
• Discover your nonprofit
• Pass along to their friends
• Become a fundraiser

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Nonprofit Start Page
Your banner
Up to 3 custom Images
Nonprofit Resource Center
Easy call to action for fundraisers
Total raised online
Top Teams
Organization and/or event description
Top Fundraisers
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Example Fundraising Page
Progress thermometer
Personal appeal
Donations and comments

• A simple web page where individuals ask for
  donations
• They work to put a face to your organization

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Donors Give to Their Friends and Leave a Comment
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Please Welcome Guest Speaker, Ann Grunert

• Executive Director,
• Special Olympics Delaware

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• Special Events represent 67 of SODE
• Fundraising
• Strive to maximize return on investment
• Adding has made a difference in
  
• our fundraising effectiveness

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• Lewes Polar Bear Plunge
• 2006 - Before Firstgiving
• 414,000 raised
• 2007 - 525,000 from 2,692 Bears
• 205 Bears utilized FG 53,414
• 2008 - 300 Bears utilizing FG
• To-date 46,690 vs. 20,244 (2007)

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• Pigskin Pass
• College student-athletes relay a
• football before rival game
• 2007 -- 89 athletes utilized FG for the first
  time and raised 16,959 vs. 4,000 previous year
  (without FG)

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• Pigskin Pass
• Interface with Facebook
• A new way to connect your cause to
• family friends
• Fund raising progress is real-time

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• Administrative View
• Money raised is direct deposit
• Donor reports are easy to retrieve
• Rarely receive questions How do I set up my FG
  page!
• Donors receive an immediate thank you we create!

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• Testimonials
• My fund raising totals doubled and I didnt
  have to send reminders!
• I was skeptical at first and was surprised how
  quick and easy it was to set up my page and I
  raised over 2,000!
• Our swim team raised 10,000 for Special
  Olympics last year! And everyone had fun doing
  it -- When do we start for this years event?

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• Benefits to SODE
• Cost minimal start-up reasonable processing
  fee
• Always available tech support
• Increased revenue with minimal effort from
  us
• Happy donors!!!

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Social Media

• Blogs and social networking sites (MySpace,
  Facebook) With over 100 million MySpace accounts
  and over 62 million Facebook accounts, Social
  Media presents an easy and popular way to reach
  people all over the world.
• People tap into a wider range of relationships
• 33 of Firstgiving donations are from
  out-of-state
• Whats your presence on these sites?

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Firstgiving on Facebook
Your users place their fundraising efforts
directly on their profile, thus tapping into a
vast online community.
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Fundraisers may add a You Tube video and personal
Flickr pictures to their fundraising page.
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Answer the Question, How can I Help?

• Goal
• Raise funds and awareness for his favorite
  nonprofit
• How
• Cern recruited 3 others to climb Mount
  Kilimanjaro
• Results
• Raised 34,000 for the 22q13 Deletion Foundation
  from over 400 donors

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In Memory of a Loved One
Because of Merediths deep connection to
animals, her family suggests that those wanting
to make a donation in her memory give to Longmont
Humane Society through this page.
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Participate in an Event

Fundraising pages are perfect for events
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Demo Firstgiving Experience
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Appealing to Communities
Acquaintances from the past or far away
Family and close friends
Other friends and coworkers
Online community
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Firstgiving Nonprofit Accounts
How can Nonprofits Use Firstgiving?

• Nonprofit Account
• Your own fundraising Start Page
• Supporters may create a fundraising page or make
  a donation
• Access to contact details of all fundraisers and
  donors

• Premium Nonprofit Account
• A branded Start Page
• Branded fundraising pages with your logos and
  banner
• Ability to add official events Event
  registration, event reports and team
  functionality

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Example Start Pages
Premium Start Page
Start Page
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Thank You For Joining Us

• Interested in learning more?
• Visit our website
• Sign up for a nonprofit account today
• www.firstgiving.com/signup
• Email sales_at_firstgiving.com