From Compliance to Engagement

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From Compliance to Engagement
Strategies for Constructive Partnerships
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Rainforest Alliance Mission
Protect ecosystems and the people and wildlife
that live within them by transforming land-use
practices, business practices and consumer
behavior
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Collaborative Global Action

• Implement global standards for sustainable
  management practices.
• Monitor evaluate progress and compliance
  through on-site investigation and certification.
• Advocate for national and international policies
  that support best management practices.
• Engage industry and consumers about their
  opportunities and responsibilities to conserve
  natural resources.

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Agriculture Tourism

• Over 380,000 acres certified
• 15 of all bananas and 2 of all coffee in
  trade
• Work with cooperatives and estate farms,
  mid-size companies and multinationals.

• Launched global sustainable tourism partnership
  on standards and certification with UNEP, TIES,
  WTO, and CESD.
• Launched Sustainable Tourism Network of the
  Americas.

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Forestry

• Pioneered sustainable forestry certification
  worldwide.
• More than 1,400 operations, and 78 million
  acres certified worldwide to the standards of the
  FSC
• Work with small landowners, indigenous and
  community forestry operations, medium size
  companies and multinational corporations.

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Corporate Engagement

GOAL Develop credible partnerships that value
commitment to shared objectives and plans to
implement them Process Identify policy
priorities, collaborate around development
design strategies for implementation Communicate
to interested parties, both internal and
external Employees Vendors Other
stakeholders Implement with frequent and open
communication with all stakeholders
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Partners Projects

Aligned values Independence Mutual
importance Establish leadership
opportunities Role of champions Not always the
obvious choices
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Necessary Components

Transparency Goals and implementation
strategies Interdepartmental cooperation What
happens if we miss our Goals?
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Credible Communications

Joint agreement on strategy Internal
opportunities with employees, vendors External
opportunities for customers, regulators and
others Transparent verifiable
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Todays Opportunities

• Two decades in the forest and on the farm
  resulting in strong supply
• Supply chains strong
• and getting stronger
• Now able to support demand for certified
  products at scale

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Sustainable Solutions

• Corporate Membership program
• Focus on environmental footprint and
  procurement process
• Employee engagement
• Policy development and implementation

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Match the Medium to the Message

• What your report is printed on can support your
  message
• Using an FSC certified paper and making note of
  it through approved labeling
• FSC papers include recycled fibers as well as
  virgin fiber from well managed forests
• For certified papers and printers see
  www.rainforestalliance.org/smartguides

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Liza Murphy 212-677-1900 lmurphy_at_ra.org