Moderator: Fredrick Marckini, Founder

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The 7 Things Every CMO Must Know About Search
Marketing

• Moderator Fredrick Marckini, Founder CEO,
  iProspect

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• 1. The opportunity to make money through search
  is huge.

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• 2. Search marketing must include both paid and
  natural search tactics.

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• 3. Search marketing requires both CMO and CIO
  sponsorship/commitment.

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• 4. Offline advertising programs drive your
  audience to search.

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• 5. Search marketing drives prospects to convert
  through offline channels.

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• 6. It is no longer enough to be listed in the
  natural and paid search results.

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• 7. Prospects often use different words than you
  do to search for your solution.

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