Polar

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Polar NESTAMonitoring a New Era of Personal
Training
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Presented By

• Dave Appel
• Polar Regional Account Manager

• Dave Goldstein
• Vice President Business Development - NESTA
• National Exercise Sports Trainers Association

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Agenda

• Basics of heart rate training
• Current health club environment
• Personal training today How to learn heart
  rate science
• How to apply this learning to make better
  trainers
• Next Steps

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Who is Heart Rate Training For?

• Amateur Athletes
• Housewives
• Weekend Warriors
• Professional Athletes
• Mom
• Dad
• Grandma
• Grandpa

• Cardiac Rehab Patients
• Weight Loss
• Heart Health
• Lifetime Fitness
• Injury Rehab
• Exercise Experts
• Exercise Beginners

EVERYONE
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Does Heart Rate Training Work?

• Client A was on a 4 month Cardio Coaching
  program
• Pre-Assessment VO2

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16 Weeks Later
18 Increase
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What Activities Can Your Clients Do?

• Cycling X-Country
• Skiing Walking
• In-line Skating
• Swimming
• Hiking
• Mountain Biking
• Kayaking
• Treadmill
• Spinning

• Snow Shoeing
• Running
• Cardiac Rehab
• Canoeing
• Kick Boxing
• Elliptical
• Climbing
• Group Fitness Classes

All of Them
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Why Use a Heart Rate Monitor?

• Improve client well-being
• More effective use of client training time
• Improve client performance and fitness
• Spot potential client health problems
• Keep clients motivated

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Target Heart Rate Zones

• Target Zones
• Zone 1 60-70 Fat Burning, recommended for
  
• recovery
• Zone 2 70-80 Building Aerobic Base
• Zone 3 80 Anaerobic Training
• Formulae 220 minus age (A) estimated max hr
  (HRMx)HRMx minus MRHR (C)(C) X .60 (D) D
  MRHR ( ) 60 limit number(C) X .70 (E) E
  MRHR ( ) 70 limit number
• (C) X .80 (E) E MRHR ( ) 80 limit
  number

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Maximize Results with Maximum HR
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Factors Affecting Heart Rate
Age Gender Genetics
Fitness level Resting HR Maximum HR
Exercise mode Exercise intensity Body Air
Temperature Exercise environment
Stress Nutrition Hydration Medication Smoking Drin
king
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Types of Heart Rate
Common variables monitored 1. Exercise Heart
Rate 2. Maximum Heart Rate (HRmax) 3.
Recovery Heart Rate
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How to Measure Heart Rate with Polar
TARGET
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Current Club Environment
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Your Current Membership

• 80 of club members want to lose weight or tone
  firm up
• \
• 50 need to lose 10 lbs. or more
• 75 of these members use cardio machines for
  their weight loss program
• but less than 20 train with a heart rate
  monitor!

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Trainers Benefits of Training with Heart Rate

• Easily integrated into current programs
• Provides uniform delivery of training that will
  keep clients on track and motivated
• Documents client improvements as you track your
  training sessions
• Tool to hold clients accountable

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EXERCISE RX
Most days of the week - preferably daily 5 or
more days of the week if moderate-intensity (for
a total of 30 minutes/day) 3 or more days of
the week if vigorous-intensity (for at least
20-60 minutes/session)
CDC.Gov
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(No Transcript)
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Solution NESTAs PFT 2.0
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What Does a Professionally Certified Personal
Fitness Trainer do?
B
Fitness Goals and Needs
Bridge the Gap
A Current Health and Fitness Level
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Are Trainers Training Appropriately? Are
youBridging the Gap Safely and Effectively?
Optimal Training
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Personal Trainers Training 101!
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Building Blocks of A Successful Program
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Education

• By Incorporating PFT 2.0 and Polar
• Educated members become successful goal
  oriented members continued revenues (if they
  believe in it, they will succeed in it)
• Separate from other Trainers through tech.
• Start classes, additional points of revenue

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Training

• With PFT 2.0 and Polar
• Your PT staff will outline clear individual goals
  during assessments.
• - Good trainer/client communication leads to
  member trust which turns into repeat personal
  training clients.
• Additional service creates buzz more referrals,
  etc.
• Provide greater ROI and sell-through of monitors

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Application

• I have to study what? I just finished school!
• Im certified GREATnow what?
• I dont want to be a salesperson
• How do I communicate with a potential client?

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PFT 2.0 Educating Trainers in a New Way

• Trainers learn the practical application of the
  science and business of training
• Trainers will learn to use the technology to help
  get and retain clients

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PFT 2.0 Educating Trainers in a New Way

• Trainers will learn the benefits of heart rate
  technology
• Improved performance
• Improved efficiency
• Increased motivation
• Increased knowledge
• Adaptability
• Accountability
• Objective assessment
• Objective training

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Next Steps

• Once Trainers are armed with
• Heart Rate Knowledge and NESTA PFT 2.0
• -you can start to implement more fee-based
  programs to stand out from the competition, drive
  revenues and results
• Polar Cardio Coaching
• Weight Management Classes
• Running and Triathlon Groups

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Next Steps

• To get certified in NESTA PFT 2.0, visit
  www.nestacertified.com, or email
  dave_at_nestacertified.com
• To sell Polar Heart Rate Monitors in your
  facility, contact your Regional Account Manager
  Visit polarusa.com/clubtechnology and click on
  find your account manager.