Grady College of Journalism Conference Youth Indifference to News: Media Strategies

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Grady College of Journalism ConferenceYouth
Indifference to News Media Strategies
The Most Trusted Name in News for the Classroom

• October 2006

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Overview CNN Student News

• Since 1989 (formerly CNN Newsroom)
• Commercial-free, cost-free
• Founding member of Cable in the Classroom

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What is CNN Student News?

• 10-minutes of news of the day
• Audience Middle and High school students
• On air on CNN Headline News at 312 a.m.
• On line at CNN.com/Education
• Podcast

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What makes CNN Student News different?

• A Team of Educators and Journalists
• CNN is the only broadcast news network with a
  full-time education staff
• Educators are consultants to the program
• Age-appropriate treatment of subject matter
• Elements that offer interaction w/audience
• Daily curriculum designed for use with each show

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The Most Trusted Name in News, for the Classroom

• CNN Student News is a CNN production
• Contains video and packages produced by CNN
  journalists
• Harnesses the global reach of CNN to bring
  international stories to young audience
• Must meet same on-air standards as CNN and
  Headline News
• Access to CNN experts on important topics
• Award-winning

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Editorial Challenges

• The tough stories
• 9/11
• Columbine (school shootings)
• Hurricane Katrina
• The tough topics
• Racism
• Suicide
• Sexuality
• Random acts of violence (school shootings)
• What to air?
• What is newsworthy, what is interestingappropriat
  e for students

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CNN Presents Classroom Edition

• Award-winning documentary series on CNN
• In-depth reporting on todays hot topics
• Includes free custom curriculum tied to national
  education standards online at CNN.com/Education
• Airs commercial-free, Mondays at 400 a.m. on CNN

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Educator Testimonials

• Emails From Our Users

I teach Current Events to over 800 students a
year and have been very impressed with CNN
Student News as one of the reliable sources to
access information. My students and I enjoy the
variety of topics and appreciate the time and
attention devoted to a teen audience. You have
made a very big difference in America's
future...our teenagers. This is a phenomenal
service that my classes rely on daily to remain
educated members of society. Thank you so
much for CNN Student News. Being able to pull it
up off the internet is great. We watch it every
day in Government classCNN should be recognized
for helping to create an informed student who in
turn will become an informed citizen. Keep up the
good work. I use CNN Student News every day
and have persuaded the otherteachers to use the
program in the fall. Thanks for a great program
that gets the students to understand what the
real world is about.
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Contact

• Donna Krache, Executive Producer
• CNN Student News/CNN.com Education
• Donna.Krache_at_Turner.com
• [phone]