NEA Interactive Media Production Central

1
NEA Interactive MediaProduction Central

• Your bridge through the fog

2
Interactions

• Print Web Writer-Editors
• Photographers
• Design Vendors
• Pre-Press
• Printers
• Post Office
• ETS

3
Print Web Writers-Editors

• Computer software technical support
• Copyediting
• Image consultations
• Design consultations
• Design in-house pages
• Provide contract proofs and bluelines for review

4
Photographers

• Select shooters from nationwide database.
• Assign shooters including instructions for
  scenarios.
• Provide pipelines for easy transfer of images
  through various mediums.
• Negotiate best rates.

5
Design Vendors

• Provide and implement workflow.
• Produce schedules
• Transfer copy and images.
• Receive layouts and dependant files.

6
Pre-Press

• Provide and implement workflow.
• Produce schedules
• Establish protocols
• Transfer files to and from QuebecorWorld Premedia
  via FTP.

7
Post Office

• Produce schedules
• Confirm mailing lists
• Produce mail data tapes

8
Printers

• Annual press checks
• Negotiate costs
• Coordinate paper supply
• Provide contract proofs
• Selective binding (regional additions)

9
Putting Technology to Work

• Established new proofing system
• Cuts costs
• Cuts time
• More control
• Increases productivity
• Apple Macintosh environment
• Uniform font control
• Copy-fitting ease

10
Web Multimedia

• Increases in convergence production including
  audio and video presentations
• Provide innovative designs
• No need to rely on third parties
• Promotes challenges in other departments
• Increase productivity
• Liaison between ETS and IM

11
NEA Interactive Media Production Central
Designers
Writer-Editors
Photographers
Writer-Editors
Image Repositories
Writer-Editors
Printer
Pre-Press
Post Office
Printer
ETS
Web Editors
12
Hitting Our Budget Targets

• NEA Publications
• Annual paper expenditure3.5 Million
• Annual printing expenditure3.0 Million
• Annual postal expenditure4.0 Million
• Annual photography cost100,000

13
Innovations

• Over the past five years, weve seen many
  significant changes in the way production staff
  have gone about doing its work. Highlights
  include
• Total reconception and design of a new work flow
  process for editorial-production
• Implementation of tighter quality controls
  through acquisition of state of the art
  equipment, used and maintained by in-house staff.
  Equipment include
• Epson 7600 proof printer CGS Oris Proofing
• HP 9500 laser proof printer
• Enclosed and calibrated light booth for viewing
  color proofs
• New Apple G5 Macintosh for production staff.
• New Apple G4 iMacs for writer-editors.
• Continued

14
More Innovations

• As a result of these innovations, prepress costs
  have been reduced by several thousand dollars per
  month. New equipment purchases have already been
  paid off through cost savings.
• Stock photo collections In partnership with NEA
  Print Media, production has uploaded 1500
  high-res  school images to Creative Companion, an
  electronic search and storage system available to
  NEA Center staff as well as all state affiliates.
• Creation of two new FTP sites to speed up photos
  moving from field  photographers to headquarters
  and reduce overnight delivery costs.

15
On the Horizon!

• The production staff believes we can eliminate
  outside vendor prepress costs by bringing more
  pre-press functions in house. This will take some
  new expenditures as well as staff training.
  Eliminating these costs for the eight issues of
  NEA Today would save NEA nearly 100,000 per
  year.
• New stock photo shoot. This spring has been set
  for the next stock photos shoot, which will yield
  hundreds of new photos for use by headquarters
  staff as well as state affiliates. The meta data
  which allows these images to be searched easily
  and quickly will be included on all images and
  automatically be included in the Creative
  Companion files.
• Continued

16
On the Horizon!

• Quark upgrade which will include greater ability
  to export print files to online.
• Development of alternative storage and retrieval
  systems for publication text and image files.
• Implement soft-proofing system.
• Designing and implementing state-of-the-art
  studios for video/audio recording, webcasts,
  podcasts, and much more!