Why Instagram is more Popular for Brand-Marketing than other Social Media Platforms

1
(No Transcript)
2

• As an integral part of our lives social media has
  become an excellent platform to flaunt any
  brands presence in the market. Discover your
  target audience by thorough research of various
  social media platforms like Facebook, Twitter,
  Instagram, Snapchat, LinkedIn etc. A strong
  social media presence can expose your brand to a
  lot of consumers with minimum resources.
• Apart from exhibiting your brand presence, social
  media platforms can also help you to find out
  what the consumers are thinking about your brand,
  and accordingly you can plan your marketing
  strategy to create a positive impact of your
  brand among the consumers. Among the other social
  media platforms Instagram happens to be the most
  popular one amongst several brands for its
  capability to create a positive impact on the
  marketing of the brands product. It creates an
  emerging relationship with your consumers in the
  long run.
• If you want to create a social media app like
  Instagram, then you must consider why it is
  popular among brands and what aspects of
  Instagram you should keep in mind while creating
  an app like it. However, to get total control of
  your social media handles you need to partner
  with a social media app development company in
  New York, USA to get the most out of your
  campaign.

3

• Instagram Targets Mobile Users
• Studies reveal that people with smartphones spend
  85 of their time using apps in smartphones. This
  growing acceptance is the reason for social
  medias popularity among mobile users. As a
  mobile-based social media platform Instagram is
  widely preferable among many brands.
• Instagram allows people to use the mobiles
  feature to interact with the social network. It
  is more accessible for the users as long as it is
  connected to the internet. As more and more users
  switch to smartphones, the potential of social
  media platforms like Instagram will keep growing
  to engage consumers.
• Instagram Increase Reach
• Instagram can reach to over billions of active
  users. Now, some may argue about using Facebook
  instead of Instagram as it can also reach
  billions of people at the same time. However,
  Instagram is more popular as it has less
  competition than Facebook and people on Instagram
  are more likely to view and share your content
  than on Facebook. So, the chances are higher for
  getting success in the marketing strategy if
  using Instagram.

4

• Brands can extend their reach by collaborating
  with sponsorships and partnerships. As a
  consequence, brands are able to provide value to
  existing followers and reach new audiences as
  well. You can create polls on Instagram, tag
  people and ask questions in Instagram stories and
  posts to generate buzz online and boost your
  Instagram reach. Instagram takes less time to
  create business posts but you must include
  hashtags in your posts to increase visibility.
• Sharing Visual Content is Easier
• Instagram is basically a social media app to
  share photos and videos. Pictures are the most
  engaging form of content available on the web
  than text-based posts. Studies also show that
  images that are posted to Facebook via Instagram
  get more engagement than those posted directly on
  Facebook. Online marketers also prefer visual
  marketing over text in their marketing campaigns.
  So, on Instagram you can share visual contents of
  your products to let your customers know about
  your brand more than any other form of marketing.
• Instagram is the ultimate tool to connect with
  the right audience and repeated customers.
  However, as people are continuously looking for
  unique content, your marketing campaigns should
  be highly creative and visually stunning to be
  vastly beneficial for your brands presence on
  social media platforms.

5

• Boost Engagement Rate
• To develop your brands popularity, user
  engagement is one of the key metrics. Instagram
  offers 58 times more user engagement than
  Facebook and 150 times more engagement than
  Twitter. People use this platform to like, share
  and comment on their favorite posts. So, the more
  likes and shares you get on your posts, the more
  visible would be your brand.
• Therefore, creating a social media app like
  Instagram is considered as the ultimate marketing
  tools to promote any brand to a broader customer
  base via active followers and consumers
  attention. Instagram also helps to measure
  efficiency of any marketing campaign and enables
  real-time adjustments to it. Using hashtags and
  collaborating with sponsored brands would be
  massively beneficial to achieve your business
  goals via Instagram.
• Keeps an Eye on Competitors
• Creating a social media app like Instagram also
  helps you to keep an eye on the competitors and
  understand how they engage customers and how they
  interact with their followers to engage them in
  their brand. Knowing the competitors strategy is
  very crucial to achieve success and increase
  profit. To stay relevant in your niche, it is
  important to study the competitors and use the
  information for your brands progress.

6

• Instagram helps to follow the best practices in
  the industry that defines your exclusive
  marketing strategy. Instagram enables you to
  compare among the existing competition in your
  industry and identify the latest trends, learn
  new business tricks, avoid mistakes and come up
  with exceptional ideas to promote your brand
  online.
• Conclusion
• Therefore, embracing Instagram into your online
  marketing strategy is very essential for any
  brand to endorse its products or services to a
  greater range of customers. Instagram provides a
  lot of space to establish your brands presence
  when it comes to create awareness and engage
  target audiences.
• You dont have to be a rocket scientist to create
  a social media app like Instagram, but it is very
  important to partner with an experienced and
  expert social media app development company in
  New York, USA. It will help you to stay ahead in
  the competition if you are looking to expand your
  brands visibility to a greater audience and
  generate growth.
• Article Reource - https//zimblecode.com/why-insta
  gram-is-more-popular-for-brand-marketing-than-othe
  r-social-media-platforms/